Machinima: Philip Rosedale on creativity, virtual world growth, and evolving business models | The ARCH Network. Zou u betalen voor uw online krant ? | Econoshock.be. De verkoop van kranten en tijdschriften in de Verenigde Staten zit al jaren op een glijbaan naar beneden. De oorzaak ligt voor de hand: het internet. Zelfs voor Playboy is internet een vijand die sterker is dan alle moraalridders tesamen. Veel bladen krijgen het moeilijk om mensen te laten betalen voor informatie die ze gratis op internet kunnen krijgen. Nu leven kranten niet zozeer van de inkomsten van de lezers, maar wel van het aantal lezers: hoe meer, hoe meer reclame. En zo is het ook op internet. Kranten zorgen voor hun eigen concurrentie, door ontzettend veel informatie uit de krant ook gratis op hun website te plaatsen. Enkele kranten zijn dat beginnen in te perken: de NY Times, de Financial Times etc. De vraag is zelfs of we in de toekomst geen mix van krant en internet zullen krijgen. De vraag is natuurlijk hoe voor dit alles betaald zal worden.
Dan maar terug naar de goede oude abonnementen? Micropayments is al jaren de heilige graal voor alle makers van inhoud op het web. Launching members-only Web site. At midnight tonight, The Pittsburgh Post-Gazette will launch PG+, a members-only Web site with interactive features and exclusive content by Post-Gazette staffers above and beyond what the Post-Gazette already provides in its daily print and online versions. PG+ will not replace post-gazette.com, which will continue to offer the same breaking news, features and multimedia content as always. Rather, it will allow subscribers access to a new stream of exclusive blogs, videos, live chats and behind-the-scenes insights into the news of the day.
The new site, hosted by a team of PG bloggers, will emphasize user interaction, with commenting throughout the site. Members also will be able to create a social networking profile to keep the conversation going. The content will be provided by some of the Post-Gazette's best-known personalities, including Ed Bouchette, Mackenzie Carpenter, Doug Oster, Gene Collier, Reg Henry and Jack Kelly. The PG+ address will be www.post-gazette.com/plus. Obama: We Need To Bail Out Newspapers Or Blogs Will Run The World. Google CEO questions Murdoch's online pay plan | Technology. Twitter plus bubble equals twubble, er, trouble | Free exchange | Economist.com. O’Reilly may be an idiot, but his team gets membership concept. FREEFALL: Newspaper Revenues Crash By 29%
Newspapers may be dying out even faster than we thought possible, as the numbers we're about to present are not pretty. Last week, the Newspaper Association of America posted the quarterly financial data of the U.S. newspaper industry. It tracks both print and online revenues for the industry as a whole. But unlike past updates, the NAA did not promote these numbers. When you look at them, it's easy to see why. In Q2 2009, newspapers made $6.8 billion in print and online revenues. An Analysis of the Numbers Before we begin with a full analysis of the numbers, I want to provide you with the NAA's quarterly newspaper ad expenditures spreadsheet as a reference.
Let's highlight the key numbers: This fall is dramatic, and it signals an accelerated decline for the entire newspaper industry. What Can Newspapers Do? The numbers are dire, but there is still hope, although the window is closing fast. 1. 12 Things Newspapers Should Do to Survive2. [via the Nieman Journalism Lab] Want to charge for content online? Make it three dimensional « ThreeDimensionalPeople. The real sin: not running businesses « BuzzMachine. Like priests looking for someone to sacrifice, Alan Mutter, Steve Buttry, Howard Owens, and Steve Yelvington have been on the lookout for the sin that led newspapers astray.
For Mutter, it’s not charging; for Buttry, it’s not innovating; for Owens, it’s tying online dingies to print Titanics (my poetic license); for Yelvington, it’s inaction. But I think Owens hit on it when he wrote this: “I realized I needed to flip the expense/revenue picture upside down. Instead of thinking about how to generate more cash, I needed to figure out how to create a news operation that could exist profitably based on a reasonable expectation for local online revenue.” Right. In other words, the sin was not running a business. It was not creating a sustainable P&L. What they should have done instead is rethink the bottom line: How is journalism going to be sustainable in new business realities? He built a realistic budget based on new business realities. Newspapers get little more than a tenth of their income from digital. A few months back this post on Australian marketing website Mumbrella by journalism academic Stephen Quinn put the print to digital transition newspapers face into context.
Despite getting 20 million unique visitors a day, Stephen Quinn said that the New York Times would only cover a fifth of its US$200 million news gathering budget through online advertising. Actually the New York Times is doing comparatively well according to a US study out by analyst firm Outsell (via Media Buyer Planner). Outsell says that American papers only get 11% of their revenues through digital.
Compare that to trade titles and its a different story completely. Technical and medical magazines get 69.3% of their revenue from digital - in a sense they have a captive audience who have a professional need to pay, the same reason why the Wall Street Journal is successfully charging in the newspaper world. However, even plain old b2b magazines still get a respectable 36% of income from online. Image - Daniel Y Go. Feeling a bit better after Aspen conference. How publishers can make web content pay.
Third of three parts. Parts one and two. If publishers are blocked for the most part from charging for content in the inherently open and unruly interactive marketplace, then what can they do? Go with the flow. And the flow on the web is to provide consumers with unencumbered access to content in exchange for information that will enable publishers to effectively target premium advertising to them. That’s the ViewPass idea, an idea in which I have a commercial interest. As summarized more fully here, ViewPass would consist of a simple, one-time registration system that would remember users as they moved among participating websites.
Though the system could handle payments for individual articles or subscriptions, its primary job would be to profile individual users from demographic information supplied by them and by tracking the content they viewed as they moved from site to site. The customer profiles would enable superior ad targeting, thereby improving consumer response. Why Don't Newspapers 'Parasite' Themselves? With all the misleading claims about blogs and other sites acting as "parasites" or ripping off the news, there's a really good question that the big media properties don't seem to want to answer. If these sites are really attracting so much traffic... why not build one yourself? Over at E-Media Tidbits, Amy Gahran discusses how that might work: While many journalists are attached to long-form stories delivered in a traditionally detached and serious tone, that doesn't necessarily align with how more and more people actually consume media and news.
So why not offer both approaches on a news site? If those other sites really get all the attention, then come up with a way to bring the attention back. Now, to be fair, my guess is that the response to this is that would only add more expense on top of what's already being done, without a guaranteed payoff. MediaFile » Blog Archive » Why I believe in the link economy | Blogs | The following is a guest column by Chris Ahearn, President, Media at Thomson Reuters. “Do unto others” It’s a simple standard my mom taught me when I was a kid – yours probably taught it too. It isn’t always easy, but in business it’s a good guiding light if you don’t want your company to be evil. Recently there has been a rising crescendo of finger-pointing, shrieking, braying and teeth-gnashing about the future of the news. After some of the AP commentary, I posted a tweet directed at Jeff Jarvis that prompted some members in the community to ask me to be more outspoken, asking me to be blatant about it, to post a public statement.
To start, yes the global economy is fairly grim and the cyclical aspects of our business are biting extremely hard in the face of the structural changes. Blaming the new leaders or aggregators for disrupting the business of the old leaders, or saber-rattling and threatening to sue are not business strategies – they are personal therapy sessions. Journalism.co.uk :: Is world journalism in crisis? Experts will tackle question of industry's future. Media event to be chaired by BBC's Kevin Marsh at Coventry University this autumn Papers are closing locally, nationally and internationally.
Journalists are heading for dole queues. Media platforms are transforming, and leaving many old trains behind. Right now we're watching ITV in its headlong retreat from local news; Murdoch launch plans to charge for online; publications losing bucket-loads of cash as circulation and advertising revenue figures fall. Just how big is the crisis in world journalism? On Wednesday October 28, 2-5 pm experts from all over the world will participate in a unique video conference at Coventry University. Entry will be free and open to all. Academics and practioners from Africa, USA, Europe and China will contribute by video link.
Chair: Kevin Marsh, editor, BBC College of Journalism and former editor of the Radio 4 Today programme. An event supported by Journalism.co.uk and Coventry University Pro Vice Chancellor (International) David Pilsbury. How the web changed the economics of news - in all media. Listening to news executives talk about micropayments , Kindles , public subsidies , micropayments , collusion , blocking Google and anything else that might save their businesses, it occurs to me that they may have missed some developments in, ah, well, the past ten years. Any attempt to create a viable news operation needs to recognise and take advantage of these changes. I will probably have missed some – I’m hoping you can add them. UPDATE: Jay Rosen suggests reading this post alongside this one by David Sull : “newspapers are essentially a logistics business that happens to employ journalists”. He’s right – it makes some great points.
In the physical world news came as a generic package. You had your politics with your sport; finance news next to film reviews. It’s probably no coincidence that majority news consumption r ecently shifted from regular consumption to sporadic ‘grazing ‘. 2. Online you know exactly how many have looked at a specific page. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Twitter is a Cash Cow in the Making.