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40 Key Elements to Getting Started In Social Media. By Mike Fruchter of MichaelFruchter.com (Twitter/FriendFeed) Getting started with social media, whether for personal or professional use, requires learning the basic fundamentals. Social media is more than just creating a blog or Twitter account. The tools are great and give us big advantages, but they are simply extensions of how we engage and participate in social media, they are not the answers.

The social in social media is all about the human element. Building a Brand with Widgets. The customizable bits of software on Facebook and other social networking sites are the latest trend in viral marketing.

Building a Brand with Widgets

But are widgets here to stay? The cards were stacked against A&E Television Network as it tried to generate positive buzz about its new series, Parking Wars.