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are social networks last year's virtual worlds
Today the social advertising network AdNectar announced data confirming that its branded virtual goods campaigns can boost purchase intent among social network users by 20% or more.
Study: Streaming media a growing cash cow
Streaming video and music will generate more than $78 billion in network-derived and content-derived revenue over the next six years in the United States. According to a recent study by The Insight Research Corp., streaming media includes content that is delivered across the Internet, IPTV network or mobile handset.Even 15 years ago, Joseph Addison and Sir Richard Steele, those 18th-century London gallants and the founders of the Spectator , would have recognized the modes of business that characterized our newspapers and magazines. Not now.
Technology Review: A Manifesto
Xark!: Editing Pontin's manifesto
Right-sizing the mass audience There's an important idea at the top that we shouldn't miss. Pontin opens by arguing for a mass-media future in which the circulations of individual printed publications decline to reflect their natural audiences.