Branding Identity. Corporate Identity - Brand Identity - Manual and Guidelines - Logo Design - Business Cards - Folders - Walker Sands Communications - Chicago, Illinois. Your corporate identity and your brands are valuable corporate assets and essential marketing tools for success in today's global marketplace.
If properly designed and managed, your corporate identity and your brand identity evoke strong feelings of affinity to your company and your products. We specialize in designing forward-thinking corporate and brand identity systems that embody the collective attributes, implied promises and expectations that employees, customers, investors, partners and other key audiences associate with our clients' product and service offerings.
Our services range from corporate nomenclature to logo design, signage, point-of-purchase materials, even interior design (which we perform in association with an architectural firm). We apply a strong methodology that results in a consistent, unified, powerful and memorable visual image for your company and its brands. Brand. Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers.
"[1] Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. Brand identity manual template - Freelancer.com. Identity guidelines: Office of External Affairs and Communications: University of Cambridge.