The 15-Minute Social Media Audit Everyone Can Do. When I hear the word, my mind goes straight to tax season and the manila envelope crammed with receipts and forms that I keep stashed away in the closet. Audits seem to equal anxiety, which is too bad – because not all audits are created equal. A tune-up at the garage is essentially an audit for your car, a check-up at the doctor is an audit of your health. You can learn a lot from regular reviews like these. The same holds true for an audit of your social media marketing. You can learn a lot from an examination of how you manage (or don’t manage) your online brand. If it helps to think of a social media audit as something else—a marketing mastermind, maybe? —then so be it. Social media audits matter for everyone Maintaining a social media presence can be a full-time job, which makes it kind of difficult if your full-time job requires your time and attention be spent elsewhere.
Social media audit checklist OK, I promised this would be easier and more helpful than you think, right? Ready? 6 Tactics That Turn a Blog Into a Business Engine. Why Every Job Seeker Should Have a Personal Website, And What It Should Include. 14 of the best infographics we've seen in 2012. By my best estimate I think we've probably been sent around 700,000 infographics this year, many of which were of excellent quality. Obviously there have been a few duds along the way, but the best way for us to share all the decent graphics we are sent is in our regular Friday roundup of the best six we've received that week.
And the logical conclusion to our weekly roundup is a final collection of the best infographics we've seen in 2012. Just to be clear, there were no strict criteria in the judging process, it's just a subjective roundup of 14 of my favourites from the past 12 months. So here they are... How social logins and sharing affect e-commerce (Monetate) The ultimate social media image sizing cheat sheet (LunaMetrics) Bounce rate demystified (KISSmetrics) Toolbox of the SMB marketing cycle (Formstack) Econsultancy reaches 100,000 Twitter followers Social customer service (Bluewolf) Portrait of a tablet shopper (Miva Merchant) Moving travellers from look to book (Monetate) How to Integrate Social Media into Your Website with a Homeland Embassy Strategy.