Get flash to fully experience Pearltrees
One of the longest-running debates in marketing is whether to use a rational or emotional advertising approach in marketing--but cognitive science says that argument is pointless. While emotions overwhelmingly drive behavior, it is misguided to believe that thinking and feeling are somehow mutually exclusive.
We all have someone in our lives who talks a lot without really saying anything. It may be your poodle-obsessed mother-in-law, the neighbour who loves to yap endlessly about fertiliser, or the co-worker who drops by your desk several times a day just to say “hi.” An attack by one of these Chatty Cathys can leave you distracted, exhausted, and annoyed.
You want the shortest path from pitch to sale. Being original is going to send you on a detour. Flickr/emdot
by Brian Gregg and Vivian Weng | 9:00 AM March 22, 2013
You can be producing the most innovative product or service on the market, but if you can’t convince people to buy it, your hard work sadly remains unprofitable. Therefore, as an entrepreneur , you have no other choice other than to learn how to sell. Growing a business begins with converting leads and the foundation of inking contracts starts with your ability to connect with your target buyer.
Unless you pick the right market, you won't be able to sell your product and you won't be able to raise outside capital to finance your start-up's growth.
Steve Jobs liked to say that it’s not enough to kill bad ideas, you have to kill good ones too. That’s because good strategy is about making choices and it takes more than intelligence or even instinct, it takes discipline, one of Jobs’ most overlooked qualities.
March 4, 2013 by lornephi
Everyone has to sell something, most often themselves. Most pitches fall flat or offend. Here are six ways to make your offering compelling.
20 Cool Brain Blogs Every Marketer Should Read Posted on February 21st, 2011 A large part of marketing is getting inside other people's heads and figuring out what they want before they realize it themselves. Then, you've got to convince them they need it, and to pay money to get it.
Two senior management consultants are chatting with each other between meetings:
It's a challenge being a winner if people think you're a loser. Here's how to improve the way you are perceived. epiic/Flickr
Copywriter and Art director duo wanted to have a card that they can hand out to promote themselves as a team, but also wanted to have opportunity to practice their professions individually. Rethink Canada designed this Mr. Lube gift and business card that demonstrates what the service is all about.
Everyone should have a business card , right? Whether you have a business, a nonprofit, a local organization or are looking for a new job , you need a way to leave people with important information. But most make big mistakes on their cards. Do you? To write this post, I grabbed ten random business cards from a stack I received last week. So you can see I didn’t have to look far for examples.