17 Best Inbound Marketing Blogs 2013. Learn Growth Hacking: 35 Resources to Help You Become a Growth Hacker. At many technology companies, traditional marketing roles are transforming into growth hacking roles.
In fact, the work has become so popular now that some companies are hiring “growth hackers.” They are keeping their marketing departments and hiring growth hackers to work separately from marketing. 5 Influence Platforms to Watch in 2013. When Was the Last Time You Conducted A Brand Audit? Relationship Marketing. Good customer relationships are the cornerstone of long-term corporate success.
The quest to build relationships often proves elusive and expensive because what people want is rarely delivered by the companies that serve them. Instead of investing resources in studying behavior and listening to customer feedback, many management teams waste time and effort watching what other companies are doing and listening to people with little or no management experience. If you want your company to grow, it’s time to get realistic about relationship marketing and use the lessons learned to improve the quality of the customer experience. This means that the information available about best practices, customer expectations, and case studies has to be viewed through your company’s customer behavior lens. Your relationship with your customers is unique. Information shared about relationship building is always tainted by the knowledge and experience of the people sharing it.
Connect: 6 Marketing Metric Mistakes to Avoid. Embracing modern relationship marketing means embracing data-- and lots of it.
Along with data comes every conceivable way to measure progress. There are literally hundreds if not thousands of possible marketing management metrics to choose from, and almost all of them measure something of some kind of value. The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making. One of the longest-running debates in marketing is whether to use a rational or emotional advertising approach in marketing--but cognitive science says that argument is pointless. While emotions overwhelmingly drive behavior, it is misguided to believe that thinking and feeling are somehow mutually exclusive.
Emotion and logic are intertwined. Teach Customers Why They Need A Product Before Trying To Sell It To Them. We all have someone in our lives who talks a lot without really saying anything.
It may be your poodle-obsessed mother-in-law, the neighbour who loves to yap endlessly about fertiliser, or the co-worker who drops by your desk several times a day just to say “hi.” An attack by one of these Chatty Cathys can leave you distracted, exhausted, and annoyed. Unfortunately, customers can view companies in exactly the same light. The Power of Third-Party Influencers. Every brand, new or established, is looking to gain traction within the consumer marketplace by driving velocity at retail.
There are many marketing strategies designed to accomplish this goal; however, one of the most effective strategies is developing relationships with unbiased third-party experts. Depending on the industry in which you compete, these influencers could be nutritionists, dieticians, gadget experts, designers, bloggers, or myriad other category specialists.
Each brings a level of expertise and knowledge within your vertical market that can be leveraged via both paid and unpaid partnerships. Below are five reasons brands should consider leveraging third-party influencers: 1. Why Originality is Overrated. Four Ways to Market Like a Startup - Brian Gregg and Vivian Weng. By Brian Gregg and Vivian Weng | 9:00 AM March 22, 2013 The culture of “big” — big budgets, big campaigns, big reports — has driven marketing decisions and budgets for decades.
But “big” is often cumbersome and slow. In an age when consumers decide within seconds whether or not to abandon a web site, big marketers need to act more like agile startups, maneuvering and adapting in real-time. We’ve seen large companies adopt a startup mindset and cut campaign development times by 50%. Here are four ways to pick up the pace. 1. Too often, marketers set well-defined financial goals for a campaign’s impact but fail to define clear objectives for learning about their customers.
A learning agenda is the first step in getting more bang for your buck with every campaign. Before investing in new services, Barbara Messing, CMO of travel site TripAdvisor, puts concepts to the test by using a “dummy banner” to advertise whatever feature the company is considering. 2. How To Consistently Outsell Your Competitors. 4 Ways to Know You're Selling to the Right Market. When you open your start-up for business on the first day, you could sell your product to anyone.
And that unlimited flexibility presents a huge strategic problem. Rethinking Marketing Strategy For The Digital Age. Steve Jobs liked to say that it’s not enough to kill bad ideas, you have to kill good ones too.
That’s because good strategy is about making choices and it takes more than intelligence or even instinct, it takes discipline, one of Jobs’ most overlooked qualities. Marketing strategy is particularly difficult because, as I’ve noted before, the rules have changed. A generation ago, brands mostly strove to create buzz and “drive awareness,” now they need to build compelling experiences that keep consumers engaged. However, the old tasks have not gone away. We still need to run TV ads and in-store promotions, man conference booths and hand out brochures, but now on top of that we have a whole new world of algorithms, apps and devices to master.
5 Tips for Surviving the Shark Tank. At some point, growth businesses need to raise capital.
Funding from cash flow and the owners' bank accounts are the best sources but are inherently limited, especially if you have a business that is scaling rapidly. Growth businesses often need to seek outside funding from corporate investment boards, angel investor groups, or VC firms. These investment pitches, or "shark tanks," tend to be short, pressure-filled scenarios, where the best companies rise to the top and the worst companies sink. We recently attended an investment meeting of a prominent Midwestern angel group where we observed three companies make their investment pitches.
Innovations in Piping Systems. By Mark Combs, Cre8iveDept.com I am sure you have heard the formula for gaining more customers, first let your customers KNOW you, get them to LIKE you, when they TRUST you, they will buy from you.
Sounds simple but its not easy. 6 Ways to Be More Compelling. Selling something? Projecting Image. Image is everything, at least at first. Right or wrong, that first impression goes a long way in shaping how people feel about you until you impress them to think otherwise. You can feel successful people when they walk into a room. Attention goes their way in an instant. 10 Business Card Mistakes You Might Be Making. Guerilla Marketing. The Noob Guide to Online Marketing - A beginners guide to internet marketing [INFOGRAPHIC] Free Marketing Resources. Different Types of Loyalty. Loyalty is defined as a strong feeling of support or allegiance. Companies fight for it because it correlates well to product sales. Turn Around Tough Customers. Watch out! Here comes Gladys. Winning New Customers.
When you're having a conversation (or series of conversations) with a potential customer, work these questions into the dialogue.