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A Marketers Guide to Game Theory | Digital Tonto
What’s your next move? That’s the key question every strategist needs to answer. Game theory can help guide you. It has proved useful in fields such as economics, politics and negotiations, but is much neglected by marketers. That’s unfortunate because there are valuable insights to be gained. In the 1920′s, mathematical wizard John von Neumann began to think about why he was such a lousy poker player.
Word of Mouth has always been a potent form of marketing. Technology is now allowing word of mouth to be broadcast and to scale. The broadcasting of word of mouth takes several forms. It can be liking or disliking an action or a post.
Why Listening Will Grow More Important And Change The Way Marketers Think | Reinventing
How to Approach Social Influence | Digital Tonto
Soft power, noted Joseph Nye , is the power to get what you want without coercion. That’s a good kind of power to have, but hard to define. Nye argues that it is a combination of lots of things, like economic success, technological prowess, good governance, lack of corruption, etc. In a similar fashion,”influence” has become a central topic of discussion in marketing circles. The opportunity to get messages across with less expenditure of resource and effort is enticing indeed. However, defining people’s influence (excluding, of course, celebrities) is problematic.
Everything a Non-Marketer Needs to Take a Business from Zero to Hero Online What you are about to read might be a little shocking. Why? Because it’s so freakishly long. It contains a 6-month action plan for marketing your business online and if you can read it all in one go you’re a hero or a raging insomniac. I’d recommend bookmarking it to use as an ongoing reference guide.