Conversion
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Occam's Razor by Avinash Kaushik
Five Practical Tips for Dominating your Market with a Killer Motif
Not long ago, I gave you the lowdown on how to create marketing that makes you rich and famous . The short of the long: unique selling propositions don’t work any more. You need what I call a motif instead. ‘Motif marketing’ is a big topic, and I didn’t have time to give you any practical ideas last time. I know from experience that people really struggle with developing a motif, so today I’m going to do two things:
Landing Pages
Elements To Test
Guarantees
Calls To Action
Google Webmaster Tools
What 7 Key Strategies Must We Learn From Apple Marketing?
Coming off the heels of yet another successful Apple launch debut, it’s increasingly clear that Apple is on top of their game in a way like no other. Which other company could turn an ordinary press conference into a live global event? The secret lies beyond their product line and design standards; it lies beyond even Steve Jobs’ emphatic adherence to Apple’s core philosophy, which is that the user doesn’t always know what they want. Break down each of these bullets individually and you’ll find a company at the top of their respective industry, but combine them into a single entity and you’ve got the recipe for building one of the most influential businesses of all time.
Do you think an industry worth $170 billion dollars, and still growing during a recession, might have something to teach us about making money? I think so. Especially when that industry is built entirely on a particular kind of marketing—a kind of marketing which is directly applicable to the Internet.
Eight Lessons for Online Marketing Success I Learned From Direct-Response Advertising
Since the beginning of time, people have exploited the human desire to sin so that they could achieve their goals.