sRi4WXKBsJy-3un_ILCEIpA_587. Occam's Razor by Avinash Kaushik. UI-Patterns.com. Five Practical Tips for Dominating your Market with a Killer Motif. Not long ago, I gave you the lowdown on how to create marketing that makes you rich and famous.
The short of the long: unique selling propositions don’t work any more. You need what I call a motif instead. ‘Motif marketing’ is a big topic, and I didn’t have time to give you any practical ideas last time. I know from experience that people really struggle with developing a motif, so today I’m going to do two things: I’m gonna give you three easy ideas for finding a basis for your motifAnd I’m gonna give you two pointers for refining that base into a Motif Proper that’ll set you apart as the most outstanding kid on the block. Let’s dig right in. Three Places to Look For a Motif 1. Question: if two kids set up lemonade stands, and both their lemonade is pretty much the same, which one do you think will get more customers? If you’re thinking there’s no way to tell, maybe you didn’t go to school!
Now, the Internet ain’t exactly like school. Coming up with a personality 2.
Elements To Test. Guarantees. Calls To Action. Google Webmaster Tools. What 7 Key Strategies Must We Learn From Apple Marketing? Coming off the heels of yet another successful Apple launch debut, it’s increasingly clear that Apple is on top of their game in a way like no other.
Which other company could turn an ordinary press conference into a live global event? The secret lies beyond their product line and design standards; it lies beyond even Steve Jobs’ emphatic adherence to Apple’s core philosophy, which is that the user doesn’t always know what they want. Looking at the company’s latest product lines and revenue models, I’d be a fool to call them anything less than what they are, which is: A design firmA media platformA publishing companyA software powerhouseA computer builderA movement Break down each of these bullets individually and you’ll find a company at the top of their respective industry, but combine them into a single entity and you’ve got the recipe for building one of the most influential businesses of all time. 1.
Each and every time Apple decided to innovate, they were laughed at. . - Albert Einstein. Eight Lessons for Online Marketing Success I Learned From Direct-Response Advertising. Do you think an industry worth $170 billion dollars, and still growing during a recession, might have something to teach us about making money?
I think so. Especially when that industry is built entirely on a particular kind of marketing—a kind of marketing which is directly applicable to the Internet. Direct-response advertising has been an ever-lucrative, ever-growing industry for over half a century. Its success relies entirely on a fairly small number of key principles. And with the Internet being a direct-response medium, these principles transfer directly over. 1.
What’s the one thing you absolutely must have if you’re gonna sell your product or service? I think you’ll find it’s customers. In direct-response advertising, customers are sought through a mailing list. Online, a list can be many things. ABtests.com - Share A/B Testing Results. Improve your conversion today. How To Use the “Seven Deadly Sins” to Turn Visitors into Customers - Smashing Magazine. Advertisement Since the beginning of time, people have exploited the human desire to sin so that they could achieve their goals.
Finding out what causes people to sin helps us understand the triggers which prompt people to take an action. The Web has made it even easier to exploit these tendencies to sin, in order to build user engagement and excitement about your service or product. In this article we’ll show examples of how successful companies exploit the tendency to conduct all the famous Seven Deadly Sins, and in turn generate momentum with their website visitors. Ready? Sin #1: Pride Pride is defined as having an excessively high opinion of oneself. People want to say: “Yes, Fortune 500 companies use this tool and I use it as well,” or “Yes, I got on the homepage of Dribbble in front of thousands of other designers; that’s the type of work I do.”