User-interface guru Jackob Nielsen’s concludes that “ Web users spend 69% of their time viewing the left half of the page and 30% viewing the right half.
In person, salespeople sell differently to men and women – here’s why that works and how to duplicate it online. Last week I overheard a conversation about how “stylists” are trained to sell hair coloring, premium hair products, and massages to men and women differently. When selling to Men:
We’ve been optimizing landing pages for nearly a decade, and one of the most consistent tricks that works is the addition of a simple audio message.
We’ve experimented with a variety of strategies for maximizing website conversion rates with font selections, and below we’ve shared a few ideas in these categories: Font color Font type Font size
See how nicely that works? Web users read, on average, only 20% of the text on a given page.
Verisign recently published a study demonstrating that the “trust index” of your average web visitor is at a paltry 61.5 points out of a possible 100.
Back in the early days of web marketing (2002 to be exact) we managed website conversion testing for a site called Wholesaler’s Handbook. The product was aimed at EBAY sellers to provide access to wholesale product sources, and was priced at $49.95.
Over the years many have contemplated the counter-intuitive ability of “ugly” sites to win huge market share – think eBay.com, Amazon.com, DrudgeReport.com, PlentyofFish.com, CraigsList.org, MySpace.com, or usability expert Jakob Nielsen’s Useit.com. In our adventures in website optimization we’ve developed our own grand unified theory of why ugly web design works:
This morning as I was updating my iPhone, I received the following error message in iTunes: User Interface design, like website optimization , is all about removing friction for your end users, and I was offended by a number of Apple’s choices on this screen: An “unknown error”?
What if changing one small field could increase your conversion rate to the tune of millions of dollars a year - do such things exist? According to Expedia, the answer is a resounding yes – by adjusting on simple field on their checkout form they were able to increase their site PROFIT by $12 million a year.
Great article from Seth Godin on Brand, Packaging, Story and Worldview – Applies to Landing page Optimization-Mozilla FirefoxSeth Godin is a great marketer, write and thinker.
“Get me to page 1 of Google, while emailing our customers a bi-weekly newsletter, engaging influencers on Twitter, maintaining a captive Facebook audience, capturing new leads, and putting out 3 blog posts a week.” Harsh?
Without quantifiable metrics, website optimization (WSO) is a guessing game.
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