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Coca Cola Company.A by Annie Nam on Prezi

Coca Cola Company.A by Annie Nam on Prezi

COMPANY DESCRIPTION Headquartered in Atlanta, GeorgiaBeverage retailer, manufacturer, and marketerOffers 500+ brands and has 3500+ beverages200+ countries125 years in business139,600 worldwide employees49 consecutive years with increased revenue MISSIONAND VISIONSTATEMENT “At The Coca-Cola Company we strive to refresh the world, inspire moments of optimism and happiness, create value and make a difference.” PEOPLEPORTFOLIO PARTNERSPLANETPROFITPRODUCTIVITY COMPANY HISTORY Dr. John Stith Pemberton created the first syrup on May 8, 1886Asa Griggs Candler was given the rights to Coca-Cola for $2300Sold bottling rights to Joseph Whitehead and Benjamin Thomas for one dollarBegan expanding in 1923Roberto Goizueta became CEO in 1981 and used "intelligent risk taking" to expandEntered new markets and brands during the 1990s for further growthUniversal product MAJOR CHALLENGES Health Issue Environmental Effects Business Ethics
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