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Marketing Trends 2014. 22 Digital Marketing techniques that demand attention Each year, I review the latest trends in Digital Marketing to help define digital technologies and marketing techniques which will give options for companies to grow their businesses. In 2013 we reviewed top-level digital marketing trends, asking which trends will give the greatest commercial benefits. Let’s see how this changed over the year – it would be great if you could share your view on what’s important – perhaps it’s not on this list? Poll – what do you rate as the most important digital marketing trends for 2014 Please select ONE area of marketing which you believe will give you the greatest commercial benefits in 2014.

<a href=" Our Poll</a> Five B2B Marketing Trends for 2015 That You Should Get a Head Start on Now. We may have barely crossed into the second half of 2014, but if you want to have a big year in 2015, you should jump on your game plan now.

Five B2B Marketing Trends for 2015 That You Should Get a Head Start on Now

As you lay the foundation of your 2015 marketing strategy, here are five marketing trends to give you a jumpstart on your big projects for the rest of this year and next: 1. ITS International - Sorting sensible from shiny in tolling technology. First publishedin ITS International Customer service in the form of high-quality, reliable transportation is more important than the latest toys Instead of always striving for the latest shiny toys Kevin Hoeflich of HNTB advises a 10-steps method for selecting the most appropriate technology.

ITS International - Sorting sensible from shiny in tolling technology

Amid the hype and razzmatazz surrounding the launch of Apple’s iPhone 6, the company also announced its new mobile payment system, Apple Pay. Built into the new iPhone 6, Apple Pay works at 220,000 merchants across America and is supported by major US banks and the big three credit card companies. Apple’s CEO touted the payment system’s convenience – no more digging for debit or credit cards. Some within the toll industry predict smartphones could become a preferred payment method and also help facilitate interoperability: Download an app, drive under a gantry on your favorite toll facility and ‘Ping!’ Granted, smartphone manufacturers aren’t intentionally creating new toll collection technologies. ITS International - Turning 4G mobile phones into multi-protocol transponders. First publishedon www.ITSInternational.com.

ITS International - Turning 4G mobile phones into multi-protocol transponders

Cellphone-as-IOP toll tag progresses - WSDOT tester says as good as real thing - Toll Roads News. Ad 2013-09-17: Tyler Patterson toll operations engineer at Washington State DOT says the first cellphone-as-tolltag is working well.

Cellphone-as-IOP toll tag progresses - WSDOT tester says as good as real thing - Toll Roads News

They are now into their third week of testing a pair of prototype GeoToll packs on Samsung Galaxy S3 mobile phones. GeoToll got certification from OmniAir Certification Services as meeting the requirements of a 6C device in toll collection mode last month. That means it met requirements in a laboratory and at a test facility at Crofton in northern Maryland. Working electronic toll gantries at WSDOT's three toll facilities in the greater Seattle area - the Tacoma Narrows Bridge, the 520 Bridge and the SR167 HOT Lanes. "We don't yet have a statistically significant sample, but so far we don't see any difference in performance (from the regular 6C toll tags mounted on the windshield)" he told us in an interview this morning.

The regular 6C sticker tag as used mounted on windshields under the brand Good to Go! ITS International - China Telecom selects Gemalto contactless payment. First publishedon www.ITSInternational.com Amsterdam-based digital security provider Gemalto is to provide China Telecom with a mobile contactless payment solution using its UpTeq Multi-tenant NFC SIMs to deploy secure NFC transport services in China's two largest cities, Shanghai and Beijing.

ITS International - China Telecom selects Gemalto contactless payment

China Telecom is a leading operator in the country with more than 183 million subscribers. This deployment will enable up to 45 million daily commuters to travel on the metro and pay for everyday purchases with a simple tap of their smartphone. The NFC SIMs are also embedded with Gemalto's 4G LTE management software, allowing users to download applications with the convenience and speed of mobile broadband. Multi-Channel Marketing 101: What Is Cross-Channel Marketing?

Today we’re talking about multi-channel marketing – what it is, why it matters, and how to use it in order to better your business.

Multi-Channel Marketing 101: What Is Cross-Channel Marketing?

Image from Get More Engagement. Multi-Channel Marketing Definition Multi-channel marketing is the practice of using multiple channels to reach customers. In addition to allowing businesses to reach customers through different mediums, multi-channel marketing also makes it easy for customers to complete desired conversions on whatever medium they are most comfortable with. Multi-channel marketing lets the user decide, giving them a choice. ITS International - San Francisco to launch mobile fare payment pilot. First publishedon www.ITSInternational.com The San Francisco Municipal Transportation Agency (SFMTA), which oversees all transportation in the city, including the Municipal Railway (Muni), today announced that it will pilot a new smartphone application (app) for purchasing and using transit fares across the Muni system.

ITS International - San Francisco to launch mobile fare payment pilot

With the new app, riders will no longer be required to have exact change or rely on fare vending machines to ride. The pilot is expected to begin in the summer of 2015. The SFMTA will be partnering with GlobeSherpa, a leading provider of secure mobile ticketing and payment software, to deliver this project to Muni customers. GlobeSherpa’s mobile ticketing platform allows transit riders to purchase, store and use tickets to ride the Muni system using a smartphone and an eCommerce website. “This mobile fare payment pilot program is part of our efforts to improve the customer’s experience on the Muni system. MasterCard and Cubic to Make Mobile Devices the Remote Control for Global Cities > Cubic CTS. March 02, 2015MasterCard and Cubic to Make Mobile Devices the Remote Control for Global Cities Using technology and insights to create a better transit experience – Over $200 bn in fares are still paid in cash To tweet this news, copy and paste to your Twitter handle with the hashtags #MWC15 and #WhatsNext BARCELONA – March 2, 2015 – At Mobile World Congress, MasterCard today announced a global partnership with Cubic Transportation Systems, a leading provider for smart city solutions across North America, Europe, Middle East and Asia-Pacific.

MasterCard and Cubic to Make Mobile Devices the Remote Control for Global Cities > Cubic CTS

The alliance is designed to help the millions of daily commuters around the world experience faster, more convenient and personalized ways to get around, tapping into the power of their mobile devices. With more than half of the world’s population already living in cities, many transportation systems have reached capacity. Untitled. First publishedin ITS International “The combination of smartphone and NFC is an extension of the contactless card payment technology which many retail and transit organisations are gearing up for”Mike Burden, Consult Hyperion Developments in the mass transit sector could provide indicators of potential for greater use of mobile consumer electronic devices for charging and tolling, according to Consult Hyperion’s Mike Burden.

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However, opinion among toll system suppliers is divided. Jason Barnes reports The combination of mass-market devices and their protocols, typified by smartphones featuring near field communication (NFC), points to some exciting cross-fertilisation possibilities in the charging and tolling sector, says Consult Hyperion commercial manager Mike Burden. Contactless transactions by mobile phone are nothing new. In some respects, therefore, it is a case of countries in North America and Western Europe playing catch-up.

The security (non) issue Unsettled issues.