Shoreditch.pdf (application/pdf-Objekt) Why we gamify. O’Reilly Radar just put up a new post by our own Gabe Zichermann exploring “The purpose of gamification“.
Gamification has been differentiating itself from the earlier attempts at dragging games out of entertainment such as advergaming and in-game advertising. It is quickly taking hold as a viable process not only in advertising but also within areas as diverse as HR, healthcare, finance, government and education. That is the how, but Gabe also explores the why: Breitband - Gamification, Newsgames, One Pass, Guttenplag, Radiohead.
Games people. Games Examples. Games Website.