Transmedia

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http://remotedevice.net/blog/transmedia-and-education-three-essential-readings/

Transmedia and Education: Three Essential Readings

Henry Jenkins’ New Media Literacies class at USC has been a treasure-trove of readings and insights. Three recent articles covered in class — read alongside Jenkins’ own book, Convergence Culture , and his excellent MacArthur-funded New Media Literacies white paper — struck me as particularly essential for anyone who’s looking to build an understanding of what multimodal communication is and how transmedia relates to education, literacy and literature. Most of these readings can be found in various corners of the Web, but I’ve also posted them here (along with a brief gloss and anecdote) for those who are interested.

What is transmedia?

http://seizethemedia.com/what-is-transmedia/ Transmedia is a format of formats; an approach to story delivery that aggregates fragmented audiences by adapting productions to new modes of presentation and social integration. The execution of a transmedia production weaves together diverse storylines, across multiple outlets, as parts of an overarching narrative structure. These elements are distributed through both traditional and new media outlets. The online components exploit the social conventions, and social locations, of the internet.
In last week’s post, I noted some of the questions our South by Southwest panel received from the audience. One, in particular, needed more time and space to address: what’s the deal with publishing and its slow adoption of transmedia storytelling , a concept that includes some types of enhanced ebooks. According the person asking the question (and a few on Twitter), everyone wants it. http://booksquare.com/thoughts-on-transmedia-storytelling-or-is-it-right-for-every-story/

Thoughts on Transmedia Storytelling, or, Is It Right for Every Story? | Booksquare

June 21, 2010 Last week, I participated in one of the ongoing series of webinars for teachers which is being conducted by our Project New Media Literacies team. The series emerges from an Early Adopters Network we are developing with educators in New Hampshire to drill down on the skills we identified in our white paper for the MacArthur Foundation and to think through how teachers in all school subjects and at all levels can draw on them to change how they support the learning of their students.

Confessions of an Aca/Fan: Archives: Transmedia Education: the 7 Principles Revisited

http://henryjenkins.org/2010/06/transmedia_education_the_7_pri.html

The Archaeology of the Mediterranean World: Transmedia Teaching

http://mediterraneanworld.typepad.com/the_archaeology_of_the_me/2009/12/transmedia-teaching.html The very first series of posts on our Teaching Thursday blog revolved around the idea of EduPunk which represented a combination of outside-the-box educational thinking, the widespread use of digital technologies, and the DIY attitude associated closely with punk rock (check them out here and here ). While EduPunk appears to have been a flash in the pan, the ideas at the core of the movement probably possess more staying power. In particular, I have noticed a resonance between some of the ideas around EduPunk (whatever they precisely were!) and the notion of transmedia teaching. Transmedia teaching is a term that describes teaching and pedagogical techniques that work to create an immersive learning environment which extends beyond the limits of the classroom through the use of multiple, typically digital, media. The idea derives most specifically from the work of Henry Jenkins on fan culture, convergence culture, and transmedia experiences.
In today's New Media Minute, Daisy Whitney hits up the iPad Game Summit in San Francisco and shares key considerations that can help content creators succeed on the device.

6 tips for building better iPad apps - iMediaConnection.com

http://www.imediaconnection.com/content/27083.asp

Lunch over IP: From crossmedia to transmedia: thoughts on the future of entertainment

http://www.lunchoverip.com/2008/05/from-crossmedia.html Television, although originally a one-way (broadcast) medium, has been trying to engage its audience in a two-way experience for several decades . A children's television programme called Winky Dink and You (CBS 1954) was the first attempt to drive the viewer from passive to active. Since then content providers, despite numerous failures along the way, have been trying to develop programs which create and exploit possibilities to be engaged by and to interact with TV content. Nowadays the future of entertainment can’t be conceived without enhanced content and multiplatform distribution strategies , matching the media habits of the "Pokemon generation", seamless consumers of games, books, Internet, film and television.