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Forrester's Social Technographics data classifies consumers into seven overlapping levels of social technology participation . Based on our proprietary Consumer Technographics survey data, we can share with you how social participation varies among your consumers globally and help you plan a targeted social technology strategy. Use this tool to get a high-level snapshot of the social technology behaviors of consumers.
I sometimes get a little annoyed by education bloggers who gripe about teachers who won’t embrace technology . For people who are that concerned about it, they might want to consider the old community organizing adage of leading with ears instead of mouths — identify teacher self-interests through listening and relationship-building, and afterwards help them see how using technology can help them get what they want — if it can. In my nineteen year community organizing career prior to becoming a public school teacher, one tool we used to encourage people to do something they had never done before — participate in public life — was develop what we called “fixed-fights.” These were small-scale actions where new volunteer leaders had an almost guaranteed chance of success. These victories would help them develop self-confidence and a belief that it was worth continuing on the road to greater risks.