marketing

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Forget influentials, herd-like copying is how brands spread

http://www.johnconnell.co.uk/blog/?p=2508

Conceptual Map of the Social Web , by tomzazueta For those of us not in a marketing milieu, it is very easy to react instinctively — usually negatively — to the more obvious and ham-fisted attempts to squeeze some marketing potential out of social media.

Marketing and Social Media : John Connell: The Blog

Future_of_Media_Report2008.pdf (application/pdf Object)

Using Twitter to Connect with Audiences

Slidedeck for my presentation at the 2009 PRSA Digital Impact Conference in NY City.

Close-up: How Twitter allows direct access to consumers - Campaign Magazine Features - Campaign Magazine

Content Marketing = Brand New Marketing?

2008 is all about a range of different ideas coming together and forming a new kind of marketing, changing the way brands connect to their consumers. More...