Pay Attention to these 10 Emerging Technologies. Digital guru Clay Shirky's media forecast and predictions for 2009. Clay Shirky, with his bald head and composed manner, bears a resemblance to REM's frontman, Michael Stipe, and his prognosis for the future of the media industry could be encapsulated in the titles of two REM songs - Monster and Shiny Happy People.
On the one hand, the leading web thinker and adjunct professor of New York University predicts further gloom for traditional media: "2009 is going to be a bloodbath. " Yet he foresees that a recession may produce greater industry clarity by forcing radical action, which he explains as a boss saying to staff: "'Bonfire, this is Hail Mary time! ', instead of: 'This year we made as much money as last year but we're still restructuring dramatically.'" Much of the success of Shirky's recent book, Here Comes Everybody, about internet technologies and the effects of mass democratisation of the web, came from its simplicity and the absence of jargon. Ninety Things to Watch in 2009.
JWT, one of the largest advertising agencies in the world, today released its list of 90 things to watch in 2009. “Our list points to the broader trends we’re seeing, showing the ways in which these shifts will manifest in our everyday lives,” says Ann Mack, director of trendspotting at JWT. Among these shifts, the recession will make the biggest impact, says Mack. “A lot of what to watch in 2009 relates to consumers’ adaptation to the economic situation, from ‘affordable nutrition’ to ‘more under one roof,’” notes Mack. JWT’s list of 90 Things to Watch in 2009 (unranked and in alphabetical order): 1. 21st-Century Networking 2. How To Define Web 3.0. Over the last few months I have written a weekly piece on how the Web is evolving.
Taking into account the current trends in technology, and the direction in which the web is developing I have tried to define Web 3.0. At the end of volume one of this discussion piece, I think we have come a long way. To help you digest everything, I am presenting you with the entire article as How To Split An Atom’s Definitive Guide To Web 3.0, Volume One. I’ve made some editorial changes and commentary along the way.