Not every blog has its day. Logging off ... companies are discovering that some social software is not keeping staff as engaged as anticipated. Illustration: Michel O'Sullivan Still trying to get your employees to embrace the company wiki and other recent collaboration tools? Sorry, the world has moved on. Four years since the birth of "Enterprise 2.0", many wikis have been abandoned, as companies find it takes more to enthuse staff to share than just building a platform and expecting them to come.
The term was coined in 2006 to describe enterprise social software - intranet tools that were more flexible and, hence, more suitable for knowledge sharing than the rigid systems that sustain companies' day-to-day operations. Innovation manager of Deloitte Australia, Simon Townsend. In theory, the wikis, blogs and instant messages were a perfect match for Web 2.0 services mushrooming outside the enterprise. Advertisement "There's a raft of wikis that have gone stale. Miha Kralj is one example. Meet Charlotte. Ross Mayfield's Weblog: Enterprise 2.0.