Samba. Mbaprograms. Fundamentals Matter for Web 2.0 Business Cases. Explanatory note - this post is from the perspective of implementing web 2.0 within an enterprise.
As per Nick Gonios' very good suggestion in the comments below, if you doing it yourself as a startup just go for it (check out his comment for the details). At a recent conference I ran a workshop about building business cases for web 2.0 and one of the feedback responses was that the person was disappointed that all I talked about was 'generic business case' stuff. The funny thing is that I see so many business cases for web 2.0 or enterprise 2.0 projects that fail to gain traction or ultimately fail to deliver business benefits precisely due to a failure to prepare a good business case. Change of details.
PermInnovation.pdf (application/pdf Object)