BT Web 2.0 adoption case study « Inside out. (I wrote the below article as a case study of BT’s experiences to date with the adoption of social media tools – it was published in the November 07 edition of Employee Engagement Today magazine) Taking the ‘social’ out of social media The power of social software is undeniable in the free, anarchic world of the global internet. But what happens when you bring these tools into the constrained, policy-driven, risk-averse world of the corporate intranet where the user population is small, where expressing oneself as an individual and on a personal level can feel threatening, and where management is watching your every move?
Well, that’s just what one of the world’s leading providers of communications solutions, BT, has chosen to do. Richard Dennison, BT’s Internal Programme Manager, tells the story. It was inevitable that the unprecedented and explosive growth of social media tools on the internet would eventually start to seep through firewalls onto corporate intranets. Figure 1 – BTpedia. Gartner Says 80 Percent of Active Internet Users Will Have A ``Second Life'' in the Virtual World by the End of 2011. Blog Archive : Active Training (19-20/04/2007): Second Life - understand & explore business usage and potential. Second LIfe for businesses 2. Second LIfe for businesses. AOK: Conversations with David Snowden.