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Case Studies

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MACLA / Movimiento de Arte y Cultura Latino Americana. South FIRST FRIDAYS. San Jose Museum of Art. San Jose Taiko. American Red Cross Silicon Valley Chapter. American Red Cross. California State Parks Foundation. What is Twestival™? 9 Creative Social Good Campaigns Worth Recognizing [Mashable Awards] As part of the upcoming Mashable Awards, we're taking a closer look at each of the nomination categories. This is "Most Creative Social Good Campaign. " Be sure to nominate your favorites and join us for the Gala in Las Vegas! "Social good" may not immediately be associated with "creativity," but the space has become a hot bed for unique and inventive approaches to fundraising and cause awareness. We've been impressed with the way organizations and individuals have embraced the web this past year in order to make positive changes in their communities and the world. Whether raising money for disaster relief, promoting a cause, or mobilizing actions across the globe, they found effective strategies to tweet, post, blog, e-mail, virtually coordinate, or crowdsource their way to their goals.

Here are 11 creative campaigns that caught our attention this year. 1. 2. Fans bid a total of $540,631.25 for Twitter interaction with their favorite celebrities at this online eBay auction. 3. 4. 5. 6. 8. Breathe California of the Bay Area. Cinequest (Cinequest)