Mountain Dew "Living Portrait of Dale Earnhardt Jr." Press FastCompany Co.Create MOUNTAIN DEW COMMERCIALS CREATE FANTASTICAL LIVING PORTRAITS OF THE BRAND’S TEAM OF ALL-STARS Dale Earnhardt Jr., Paul Rodriguez, and Danny Davis are immortalized in a series of artful spots created by BBDO New York and Psyop.
It’s not often that you can write about an Early Netherlandish painter’s work influencing the execution of television commercials, but that’s the case in a series of Mountain Dew spots created by BBDO New York and the Mountain Dew marketing team, and collectively dubbed “Portraits.” Part of the “This Is How We Dew” campaign that launched last year, the “Portraits” celebrate the careers and lives of three of the brand’s key celebrity endorsers: NASCAR driver Dale Earnhardt Jr., skateboarder Paul Rodriguez, and snowboarder Danny Davis.
A production company based in NYC. Projects. Blacklist - A production company based in NYC. Psyop - Persuade. Change. Influence.