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[Infographie] Les 8 tendances majeures en 2011 et les prévisions 2012. MyThings, le concurrent de Criteo, veut tripler son CA en 2012. Publications Mobile To Hit 15% Of Ad Spend By 2016 12/22. The spread of smartphones and the expansion of mobile media will help the global mobile ad market grow more than six-fold from $3.4 billion in 2010 to $22 billion in 2016, according to a new forecast by Berg Insight. That translates to a 37% annual growth rate, taking mobile from 3.8% of total ad spending to 15.2% in five years. The Sweden-based research firm says that as digital convergence blurs the differences among devices, mobile will become a more seamless extension of online advertising. “The popularity of smartphones and the increasing availability of mobile media that can include mobile advertising are the main game-changers," said Rickard Andersson, Berg telecom analyst.

He pointed out that brands are increasingly integrating mobile components into traditional media campaigns, from entertainment and utility apps to the mobile Web to SMS campaigns. GeoPostMe : Appli web de Géolocalisation de Messages Urbains. Preroll, mobile et TV connectée seront les utilisations privilégiées de la vidéo en ligne en 2012 selon l’étude Break Media aux USA.