5 Social Media Room efficaces | Le blog d. Après quelques recherches, je me suis aperçu que notre chère blogosphère d’experts parlait très peu voir pas du tout des Social Media Room. Pourtant, il semblerait que de nombreuses entreprises commencent à s’y intéresser après avoir multiplié leurs présences sur les réseaux sociaux. C’est après avoir vu un tweet de @Cdeniaud sur la nouvelle Social Media Room de Kodak que j’ai découvert qu’il en existe d’autres. Mais qu’est ce qu’une Social Media Room? On peut voir plusieurs intérêts à créer une Social Media Room : Pour vos RP : Pour profiter du buzz généré par vos efforts de relations publiques en ligne – communiqués de presse optimisés, blogs et autres RSS – vous mettez en place une sorte salle de presse des médias sociaux à l’attention des journalistes – qui ne passent pas leur temps que sur Twitter – qui visitent votre site lors d’une de vos actualités.
Voici 5 exemples de Social Media Room : H&M: Social Media Room. What is social media news release. The Social Media News Release (SMNR) is a press release format designed for the online media world. The press release was written with just the “press” in mind, but in the online world your story needs to be told in a format that is relevant to a wide variety of people – journalists, bloggers, publishers and the public at large. It is also designed with the community nature of the online world in mind so it can be shared and commented on in social bookmarking, microblogging and social networking communities. What does the Social Media News Release contain? The content of the SMNR can either be produced in the “traditional” narrative style or be deconstructed so that the core facts, quotes, contact details and boilerplate are all individually segregated to allow users to disseminate its various elements.
Recent social media news releases. Elements of the Social Media Release. PR Newswire Launches Comprehensive Social Media Monitoring Tool. New York, June 2 /PRNewswire/— PR Newswire announced today the launch of Social Media Metrics, a powerful new intelligence tool powered by Sentiment Metrics that enables communications professionals and marketers to monitor, analyze and measure the impact of what is being said about an organization, brand, spokesperson or competitor across the social media landscape. "Blogs, message boards and discussion threads can reveal invaluable information about how messages are resonating, what customers are saying about an organization, who is buzzing about a brand, and when a crisis situation is about to develop," said Allison Murphy, PR Newswire. "However, sorting through the reams of information in the social media universe and then analyzing the data in an effective manner can be an extremely daunting task.
Social Media Metrics monitors over 20 million blogs, 5 million forum posts, and 30,000 online news sources, social networks and microblogs including Twitter. About PR Newswire.