Pfizer Canada shares its social media response flow chart ? Marketing 4 Health. 35 social media KPIs to help measure engagement. Social media measurement is something that I think should be undertaken with a sense of perspective, by standing back and looking at the big picture. A widescreen approach to social media measurement ultimately looks at the things that really matter: sales, profits, customer satisfaction and loyalty. Besides, honing in on the detail might not be the best use of your time, given the obvious difficulties that arise, particularly with attribution.
But standing back and looking at the bigger picture is not going to be enough for your data-mad boss, is it? It’s a bit too soft focus, right? He or she is going to want to see proof that all this social optimisation is actually working. If that’s the case, then don’t worry: there are lots of things you can measure... It’s all about engagement When we talk about social optimisation (a term I prefer to 'social media') we're really talking about driving engagement and interaction.
Here’s what you want to happen: You want people to make a noise. Caveats! LEWIS PR Launches ‘SMART’ Social Media Audits | LEWIS PR. Offers social media audit, review and training program to help companies understand and effectively manage social media channels Monday, June 28th, 2010 LEWIS PR today launched its SMART (Social Media Audit, Review and Training) program. The goal of the program is to provide valuable insights and practical techniques to help organizations enhance their social media campaigns.
“SMART is based on our experience helping billion-dollar B2B, consumer companies and non-profits build their social media presence,” said Morgan McLintic, executive vice president at LEWIS PR. “We’ve kept SMART cost-effective and project-oriented so we can prove our credentials and deliver a quick return.” SMART is a three-step program, including a social media audit, review and training. “We understood the importance of social media, but we needed expert guidance on the ‘who, what, when, where and why’ people were talking about us,” said Gregg Fiddes, VP sales and strategic partnerships at Quickoffice.
Renegade - Social Media Audit. Social Media Audit | Terrakon Marketing. So you've dipped your toe in the social media waters, or maybe you just dove right in. Now, you would like a professional to have a look. You have come to the right place as Terrakon helps businesses like yours navigate the social media waters every day, as well as offers a comprehensive Social Media Audit. We will take a look at your existing social media campaigns and see if they are up to snuff. We will take a look at a cross section of your industry to see which of your competitors have also taken the social media plunge and which are still weighing the cost/benefit of getting into the social media game. If you are in the social media space, you have a head start over your competitors.
A social media audit will help your company leverage that advantage over your competition by ensuring that you are achieving the most ROI out of your social media campaigns. Not doing social media? Market How does your market compare to other online markets? Demographics Product Or Service Website Tracking. Social Media Audit – Is your Website Utilizing Social Media? Social Media Audit – Is your Website Utilizing Social Media? May 25th, 2010 | by John Trenaman | In this Posting we will examine: How to Integrate Social media with your websiteHow to get better Rankings using Social MediaHow make your website more interactive Your Blog In one of our previous posts we talked about the importance of content syndication.
This not only helps create brand awareness through organic search. First of all, to maximize your websites visibility,your blog should be attached to your domain name. For example, they might have www.myblog.wordpress.com. Search engines and people like fresh content. If you produce good content, the page rank of your blog URL will increase over time from people linking back to your articles. Open Source CMS: Joomla and Wordpress are two of the most popular open source content management systems (CMS). In terms of choosing a publishing platform, I would highly recommend Wordpress as my preferred blogging tool. Twitter Images Video Bookmarketing. Social Media For Business - Step the Process. Social Media Audit - A Step-by-Step Strategic Consumer Engagement "Playbook" | Affinitive. Today's social marketing landscape can be overwhelming for brands just starting out, and all too often companies fall into the Facebook/Twitter/blog routine without proper research, strategy, and clearly defined objectives supporting these decisions.
At this stage, you probably have more questions than answers, such as: "I know my company needs to be engaging in the social media space, but where do we begin? " "What are our competitors doing? " "Who are our internal 'champions'? " "How do I engage with my customers? " "Which social media platforms should we use? A Social Media Audit is an essential step before dipping your toes in the social media waters. Our Process 1. We start with an in-depth internal organizational evaluation of what you are already doing in the consumer engagement space, what tools/resources/assets you have that might be leveraged, and identify your internal social media "champions". 2. 3.
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