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Altimeter Report: The 18 Use Cases of Social CRM, The New Rules of Relationship Management « Altimeter Group : A Holistic Approach To Emerging Technologies
18 Use Cases That Show Business How To Finally Put Customers First
The elimination of decades of inadequate communication channels will suddenly unleash a tide of many opportunities, as well as challenges, for most organizations. As Web 2.0 applications move more deeply into the strategic operations of enterprises, a unique hybrid of social software has emerged to help businesses deal with the giant sea of customers that awaits them on the other side of the network.
