Corporate 2.0
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Excellent slideshare presentation by Gia Lyons, Strategic Consultant at Jive Software on Employees as Social Media Marketers . This presentation highlights how to effectively orchestrate Social Media use by employees, Do’s and Don’ts, internal guidelines for an organization and what software can help organize it all. Very relevant given the fact that many organizations are grappling with this issue currently. I think best way for organizations to deal with this issue is to educate employees about Do’s and Don’ts, have a “reasonable” Social Media usage guidelines and above all, have Trust and Confidence in employees to do the right thing.
It is not uncommon to see companies restricting (or even worse, banning) use of Social Networking sites by their employees. I don’t think that this is a step in the right direction.
CNN’s senior editor of Middle Eastern affairs, Octavia Nasr, was shown the door Wednesday after sending a tweet that expressed respect for the Shiite cleric Grand Ayatollah Mohammed Hussein Fadlallah.
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. Creating and maintaining a corporate blog, or a blog of any sort for that matter, isn't always the easiest of tasks and doesn't come naturally to most people. There are a lot of considerations to take into account — theme, topics, audience, content, design, writers, multimedia, promotion, writing style, comment policies, and so on.