Corporate 2.0
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Avec le développement des médias sociaux (blogging, microblogging, plateforme sociale…), les employés s’expriment de plus en plus. Certains détaillent ce qu’ils font, d’autres critiquent positivement mais également négativement… Le problème est que ces technologies rendent de plus en plus perméable la frontière entre profil personnel et professionnel. A travers le monde, de nombreux exemples soulignent les dérapages d’employés sur Facebook , Twitter , … Même si de plus en plus d’utilisateurs se protègent sur ces réseaux, il n’en demeure pas moins que les entreprises sont souvent dépassées et ne savent pas gérer l’activité des employés sur ces médias. Faut-il interdire systématiquement ou autoriser l’usage des médias sociaux en entreprise ?
Entreprise et Médias Sociaux : l’importance de la charte d’utilisation | Locita
Excellent slideshare presentation by Gia Lyons, Strategic Consultant at Jive Software on Employees as Social Media Marketers . This presentation highlights how to effectively orchestrate Social Media use by employees, Do’s and Don’ts, internal guidelines for an organization and what software can help organize it all. Very relevant given the fact that many organizations are grappling with this issue currently. I think best way for organizations to deal with this issue is to educate employees about Do’s and Don’ts, have a “reasonable” Social Media usage guidelines and above all, have Trust and Confidence in employees to do the right thing.
Employees Are Social Media Marketers | Dr. Harish Kotadia
Should Companies restrict Employees' Social Media use? | Dr. Harish Kotadia
It is not uncommon to see companies restricting (or even worse, banning) use of Social Networking sites by their employees. I don’t think that this is a step in the right direction. If companies can trust their employees to run business, can’t they be trusted when it comes to using Social Media in an acceptable way? IBM is a great example of how companies should handle employees’ use of Social Media.
Corporate Social Media Policies: The Good, the Mediocre, and the Ugly | Fast Company
CNN’s senior editor of Middle Eastern affairs, Octavia Nasr, was shown the door Wednesday after sending a tweet that expressed respect for the Shiite cleric Grand Ayatollah Mohammed Hussein Fadlallah. Despite a lengthy explanation of her 140 character foot-in-mouth , CNN brass stood by their decision. The news organization has pretty clear guidelines about how its employees (and freelancers and interns) should represent themselves on Twitter, Facebook, and other social media destinations. That got us thinking: Of all the corporate social media policies out there, which are intelligent and balanced, and which are draconian? We've compiled several examples here--but are still looking for more (email us your company's policy to ideas@fastcompany.com and we'll add it to the mix).15 Excellent Corporate Blogs to Learn From
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. Creating and maintaining a corporate blog, or a blog of any sort for that matter, isn’t always the easiest of tasks and doesn’t come naturally to most people. There are a lot of considerations to take into account — theme, topics, audience, content, design, writers, multimedia, promotion, writing style, comment policies, and so on.