The 5 Step Influencer Formula (and its money making secrets) Do you have “like” anxiety?
The ever present Facebook app that sits on your smartphone is an addiction for many of us. You post a cute photo of your dog, maybe your latest trip to the Caribbean and then check in later to see how many likes you have. Received a low response? Link-Building 101: Wanna Take the Course? Organic search is a big component of most digital marketing plans, and for good reason: Studies have shown that placement on the first page of search engine results is critical for driving traffic to your website.
Related: 5 Creative Link-Building Techniques For Your Website In fact, only 8.5 percent of all searchers bother to look beyond the first page of search engine results. The lion’s share of clicks, or about 91.5 percent, go to the page one results. Given these stats, it makes sense to focus more of your time on boosting organic search. How to Build Relevant Links That Boost SERPs and Explode Traffic. Eric Enge, of Stone Temple Consulting, recently published a new study confirming that backlinks still matter.
This research supports Andrey Lipattsev’s assertion that links are one of the top two search ranking factors. The key takeaway from the report is “When you aren’t facing page relevance or quality issues, links can, and do, continue to significantly impact rankings.” Equally important, however, is the likelihood that links will continue to matter for a long time.
Matt Cutts indicated as recently as May 2014 that “I think backlinks still have many, many years left in them.” I know from personal experience that just a few relevant high trust / high authority links can move the dial. The Challenge I think Michail Dimitriou’s skepticism, as expressed in his comment below, is shared by many. How To Amplify Content, 2016 Marketing Trends, Top Paid Social Media Hacks, #Speedlink 39:2015. Hi everyone, hope you all had a great and productive week!
Amplifying content to the right audiences is tricky business. It’s easy to hope people will find you organically—particularly if you have really great tools to share—but most of the time, it just doesn’t work out that way. In a special-edition Whiteboard Friday, Rand takes an in-depth look at how marketers should be finding the right audiences for their content and tools, effectively hacking the amplification process. How to be seen on Google: 5 steps to the top, with SEO. Changing a tire, tying a tie, making pancakes—search engines make it possible to learn any skill in a matter of minutes after a simple “how to” query.
However, this wealth of easily accessible information doesn’t mean that the times of masters and apprentices are over. Google simply acts as the middle ground between the user and the best craftsman to teach them the tips and tricks of the trade, and it does so by ranking the pages by the number of views, comments, shares and occurrences of the search term you have used. 10 Tips to Protect Your Online Brand Reputation. Podcast: Play in new window | Download There is much confusion regarding online brand and reputation management.
Some think it’s only for brands who get themselves in trouble and need to cover up the bad. Some think it’s public relations, while others think it’s just social media monitoring or some ninja SEO tricks. The truth is every brand has a reputation regardless if they think they do or not. Free Options to Popular Paid Marketing Services and Tools. What tools do you use to get your online marketing work done?
Can you do all the same work of a digital marketer, and do it for free? The list of tools you use—often referred to as a marketing stack—probably covers a variety of different uses and needs, everything from social media marketing to content to email and lots more. Is it possible to have all these great tools without paying a cent? It was a fun challenge to come up with a way to build a $0 marketing stack, to find free alternatives to popular paid tools and services. I’m grateful for all the amazing companies out there that offer such value for so little. 7 Free Tools That Will Shave Hours Off of Social Media Management. 5 top tips for better branding. The Business Guide to Using Instagram Spin Sucks. By Gini Dietrich Instagram is most noted by teenagers and college students as a way to connect quickly with friends through photos.
In fact, Andrew Watts recently wrote in A Teenager’s View on Social Media, “Instagram is by far the most used social media outlet for my age group. How to Form Winning Content Marketing Strategies. Digital landscape actually allowed every field and niche to push its limitations but if I name one industry that was completely revived and rebirth, it would be none other than Marketing and yet every year the amount of complaints and guidelines seem to be becoming more stringent and strict.
The pot boils as the metaphor goes; most of the professionals are simply turning a deaf ear to all of these guidelines, trying to find newer ways of doing things within the digital marketing discipline. Some of the methods are case studies and surveys and how important they can be in reinventing your content sharing strategy. Case studies and surveys are the most accessible methods for many when we talk about taking feedback and improving your content sharing strategy.
Now as we can see from the stats posted by Chaffey, there is actually much to be desired in terms of innovation as far content marketing strategies is concerned. Recommended for YouWebcast: A Week in the Life of an Agile Creative Team. 2015 SEO Checklist [Infographic] How OnePlus One's Marketing Made it So Desirable.
It’s relatively new, and you can get it by invitation only.
It’s the smartphone that’s managed to dominate the market in a very short amount of time, an impressive feat accomplished largely due to a clever marketing plan. OnePlus One has earned the title as the new king of mid-range smartphones, and the buzz surrounding the product is still growing at an unprecedented rate. The demand for the invite-only smartphone was so great that traffic to the website skyrocketed, reaching 25.6M visits in December 2014 – just one year after the OnePlus website was launched. The OnePlus One craze: How the company did it One Plus’ aggressive marketing strategy has three main elements, all of which are innovative in themselves.
The phone is cheap, but without compromising quality. The One Effective Use of Facebook for B2B Marketing. March 9, 2010 You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. If it were a country, it would be the third most-populous on earth, behind only China and India. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.”
It’s now the second most-visited site on the web, behind only Google. The 5 Terrific Tactics To Make Users Market Your App For You. The Key Elements of Killer Content Marketing. In his book Success Secrets of the Online Marketing Superstars, Mitch Meyerson introduces you to 22 innovators who have redefined the developing landscape of online marketing. In this edited excerpt, contributing author and founding partner of Copyblogger Media Sonia Simone describes the three types of content you need to create to make content marketing work for you. Content marketing is a way to produce what people want (interesting, useful content) instead of producing what they shun (intrusive, arrogant, or clumsy advertising).
It also shows (rather than tells) potential customers that you’re the right choice to solve their problems. Good content is inherently worth reading, listening to, or watching. 3 Ways To Crack The Code To Awesome Content. Awesome content has a code. There are reasons why content meets the objectives of both publisher and consumer. This post will outline 3 ways to crack the code to awesome content. Let’s begin… Choosing the correct marketing mix is like having the perfect house party.
5 best ways to get your brand noticed in 2015. It is important to properly allocate resources for a cross-channel strategy that aligns with your overall business objectives. Every solid PR plan starts with a cohesive strategy. To ring in the new year, here are the top five key ideas to consider when creating a proactive digital communications strategy in 2015. Social media-driven PR The best PR campaigns are those that are cohesively integrated between social media and public relations. 7 NEW Social Media Solutions to Grow Your Business. YouTube is the second largest search engine in the world. The app has been available for television users looking to watch their favorite videos on the big screen for a few years.
Now, the app just got a major update. In the latest upgrade, YouTube made it easier for users to search for YouTube channels, find playlists, and view subscriptions in the new Guide. 6. Facebook’s Buy Button Let’s face it. 7 NEW Social Media Solutions to Grow Your Business. How to Encourage Google+ Fans to Share Your Content. 5 Ways to Use Twitter Scheduling to Enhance Your Marketing. 10 Insights on How Top Marketers Use Twitter - Report. There is one big advantage Twitter has over Facebook. [INFOGRAPHIC] 12 Fantastic Facebook Contest Ideas To Grow Your Email List. How to Get Others to Do Your Social Media Marketing for Free. Your best passive income? (2014) Free Local SEO Tools that Belong in Your Kit. Today I'm popping open my personal tool kit to share a list of my favorite free local SEO tools. The creators of these tools range from one-person shops to the United States government, and I'm grateful for the effort that went into developing these resources that make the life of any hard-working local SEO just a little bit easier and more effective.
Nobody calls me Sadowski. You got the wrong guy. I'm the Dude, man. Hi guys - After a very successful first post on our blog, I have decided to sit down and hit the keyboard one more time. A link to our first report has been placed on the home page of Gawker and we had a huge number of social shares, totaling almost 3,000 readers in the first 24 hours. How to Start Building a Customer Base With Your Newsletter Subscription List. Although numerous websites and e-commerce businesses today still earn tons of money from their newsletter subscribers and mailing lists, it's getting harder and harder for small business owners to successfully use the same newsletter strategy for marketing. 9 Simple and Powerful Ways to Get More Retweets on Twitter: Report.
Amplifying your content means that you need to either pay for it or earn it. Buying online attention means investing in a Google AdWords campaign, buying an email list or implementing some Facebook advertising. This can be done fast if you have the funds allocated. How To Create and Embed Your Own Custom Timeline on Twitter. Twitter announced a new custom-timeline feature within TweetDeck on Tuesday, which means users will be able to collect tweets and organize them into specific groups or categories within the social-media dashboard.
7 Tumblr Add-Ons to Improve Your Experience. The Complete Guide to Tumblr Etiquette.