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How to Discover New Audiences for Your Facebook Ads. 5 Awesome Social Media Management Tools One Must Have. Today’s entrepreneurs do all sorts of things to stay ahead of their competition, which clearly has reached new heights. So, they spend huge amounts of money on creating some of the most spectacular websites, work on building powerful brands and invest in a variety of digital marketing channels including social media. In fact, there are countless reasons why your business needs a strong social media presence today more than ever.

But do you know how you can make the most of it? With a social media management tool, of course! What is a social media management tool? A social media management tool is a software or web-based service that allows you to manage multiple social media accounts, schedule posts, collaborate with your team, track performance of your campaigns and much more in a well-organized environment. If you want to get the best results from your social media campaigns, then using a proper social media management tool is a must. 1. Some of the salient features of Hootsuite are: 5. Best Marketing Automation Software for Small Businesses. Today, you can find plenty of Marketing Automation solutions that can help your small business achieve its goals without breaking the bank. With the right Marketing Automation software, you can make better results with your marketing campaign while saving time and money.

It can boost your sales and help your business become more profitable while keeping your energy to focus on matters that need your attention more. In this article, we are going to take a look at some of the top Marketing Automation solutions for small businesses. Best Marketing Automation Software for Small Businesses: HubSpot Marketing Marketo ActiveCampaign Pardot SharpSpring OntraPort I should also note that the order in which the solutions represented is random and that because one solution is mentioned before another doesn’t mean it’s better than it. 1- HubSpot HubSpot Marketing is an advanced marketing solution that brings all your marketing efforts together, so you can grow traffic and increase conversions. Features. 24+ Sites to Find Free Images You Would Actually Use for Your Marketing. Here at Buffer, we think a lot about visual content. We’ve shared our own study on the importance of images in Twitter posts for more social sharing.

We’ve explored tools that help anyone create visual content. Our social media management tool incorporates image posting because we know how important that element is to engage your followers and fans. But there’s one question we get asked quite often: Where can you find free images that are high quality and cleared to use for your blog posts or social media content? It’s a question with a lot of different answers and caveats. Nearly every image created in the last 30 years is still protected by copyright—a protection that gives virtually every author the exclusive right to use or reproduce their work. But you can find a public domain photo, use a Creative Commons image that might need attribution, or even create your own image from scratch.

Understand these terms before using any free images A few things to know before we get started. 1. 2. The 5 Step Influencer Formula (and its money making secrets) Do you have “like” anxiety? The ever present Facebook app that sits on your smartphone is an addiction for many of us. You post a cute photo of your dog, maybe your latest trip to the Caribbean and then check in later to see how many likes you have.

Received a low response? Only a few people responding? Maybe the “like” metrics aren’t what they should be. Social media anxiety strikes! The internal conversations question that all important popularity gene that the school yard conditioning gave us. Then the big temptation is to spend a lot of time creating or finding “that” piece of amazing content to share. No wonder many of us are not getting any work done. Popularity has been redefined by the social web and many are still trying to work out the new game. What’s your popularity? In “Nosedive” (the opening episode of the third Netflix series, Black Mirror) the popularity contest is an app.

Image source: Wired This satire is maybe closer to the truth than we care to admit. Online clout Why? Passion. Link-Building 101: Wanna Take the Course? Organic search is a big component of most digital marketing plans, and for good reason: Studies have shown that placement on the first page of search engine results is critical for driving traffic to your website.

Related: 5 Creative Link-Building Techniques For Your Website In fact, only 8.5 percent of all searchers bother to look beyond the first page of search engine results. The lion’s share of clicks, or about 91.5 percent, go to the page one results. Given these stats, it makes sense to focus more of your time on boosting organic search. Among the many SEO tweaks you can make to a site, few have as much power to boost your page rank as link-building. So, what does that entail? Link Building 101: How do you get links? Link-building is actually very simple. Identify websites you’d like to have link to your website.Ask those sites to link to your site. Sounds simple enough, but within those two steps lies a sequence of tasks you’ll need to tackle in order to build your links. How to Build Relevant Links That Boost SERPs and Explode Traffic.

Eric Enge, of Stone Temple Consulting, recently published a new study confirming that backlinks still matter. This research supports Andrey Lipattsev’s assertion that links are one of the top two search ranking factors. The key takeaway from the report is “When you aren’t facing page relevance or quality issues, links can, and do, continue to significantly impact rankings.” Equally important, however, is the likelihood that links will continue to matter for a long time. Matt Cutts indicated as recently as May 2014 that “I think backlinks still have many, many years left in them.”

I know from personal experience that just a few relevant high trust / high authority links can move the dial. The Challenge I think Michail Dimitriou’s skepticism, as expressed in his comment below, is shared by many “Publish great content that is relevant to your target audience (and will naturally attract links).” As someone who works with small to medium-sized businesses, I hear this all the time. SEJ SUMMIT. How To Amplify Content, 2016 Marketing Trends, Top Paid Social Media Hacks, #Speedlink 39:2015.

Hi everyone, hope you all had a great and productive week! Amplifying content to the right audiences is tricky business. It’s easy to hope people will find you organically—particularly if you have really great tools to share—but most of the time, it just doesn’t work out that way. In a special-edition Whiteboard Friday, Rand takes an in-depth look at how marketers should be finding the right audiences for their content and tools, effectively hacking the amplification process. How to Hack the Amplification Process Game-Changing Marketing Trends To Tackle in 2016 Marketing constantly adjusts and reacts to changes in technology and attitudes.

So, what does this mean for competitive marketers that are already strategizing for 2016? In this article, discusses those trends that are changing the face of marketing (yet again) and give you an eye-opening look at what marketers should be leveraging in 2016. Here’s a short list… Top Paid Social Media Hacks of All Time That’s it!

How to be seen on Google: 5 steps to the top, with SEO. Changing a tire, tying a tie, making pancakes—search engines make it possible to learn any skill in a matter of minutes after a simple “how to” query. However, this wealth of easily accessible information doesn’t mean that the times of masters and apprentices are over. Google simply acts as the middle ground between the user and the best craftsman to teach them the tips and tricks of the trade, and it does so by ranking the pages by the number of views, comments, shares and occurrences of the search term you have used. The top search result is a coveted piece of online real estate for brands; and for many small businesses operating on a limited budget, it’s not a realistic goal.

Content marketing and social media strategies with sophisticated SEO tactics help level the playing field for big international franchises and local neighborhood spots. Content marketers aren’t strangers to the benefits of video tutorials, instruction manuals and how-to posts. 1. 2. 3. 4. 5. 10 Tips to Protect Your Online Brand Reputation. Podcast: Play in new window | Download There is much confusion regarding online brand and reputation management.

Some think it’s only for brands who get themselves in trouble and need to cover up the bad. Some think it’s public relations, while others think it’s just social media monitoring or some ninja SEO tricks. The truth is every brand has a reputation regardless if they think they do or not. Your brand is the sum of what people think, say and tell other people about you. You can spend all the money in the world to create a beautiful brand inclusive of digital elements and visuals, fancy logo, website, blog and social media channels and profiles. Your brand is the foundation of your business. They are talking about you! Take a listen to the 159th episode of the Social Zoom Factor podcast where I share 10 solid tips to help you protect your online brand reputation. Trust me, this is something every business leader, digital and social marketer should care about. Supporting Resources:

Free Options to Popular Paid Marketing Services and Tools. What tools do you use to get your online marketing work done? Can you do all the same work of a digital marketer, and do it for free? The list of tools you use—often referred to as a marketing stack—probably covers a variety of different uses and needs, everything from social media marketing to content to email and lots more. Is it possible to have all these great tools without paying a cent? It was a fun challenge to come up with a way to build a $0 marketing stack, to find free alternatives to popular paid tools and services. I’m grateful for all the amazing companies out there that offer such value for so little. Here’s the list I came up with for free alternatives to paid tools. What’s in the stack? The $0 Marketing Stack: Free Alternatives to Paid Tools For a quick overview, here are the tools I found that seemed to be great, free options for some popular paid services. 1.

Great, paid options if you can swing it: Sprout Social, MeetEdgar Also free: 2. 3. Also free: 4. 5. Phew! 6. 7. Norbert. 7 Free Tools That Will Shave Hours Off of Social Media Management. 5 top tips for better branding | Branding. The Business Guide to Using Instagram Spin Sucks. By Gini Dietrich Instagram is most noted by teenagers and college students as a way to connect quickly with friends through photos. In fact, Andrew Watts recently wrote in A Teenager’s View on Social Media, “Instagram is by far the most used social media outlet for my age group. Please note the verbiage there—it is the most used social media outlet. ” That said, there is a huge opportunity for every organization—including B2B—to use Instagram to create a humanness to the brand.

Instagram has 300 million users—and they aren’t all teenagers. On the contrary, self-employed artists, small businesses and even software as service organizations are having success with the social network. And, here’s the good news: You don’t have to have a visual product to have success on Instagram. Use Instagram for Business Instagram is a great way to promote your brand, connect the physical world with the online world, or launch a new product or service.

What Kinds of Visuals Can I Use? Your office. How to Form Winning Content Marketing Strategies. Digital landscape actually allowed every field and niche to push its limitations but if I name one industry that was completely revived and rebirth, it would be none other than Marketing and yet every year the amount of complaints and guidelines seem to be becoming more stringent and strict. The pot boils as the metaphor goes; most of the professionals are simply turning a deaf ear to all of these guidelines, trying to find newer ways of doing things within the digital marketing discipline. Some of the methods are case studies and surveys and how important they can be in reinventing your content sharing strategy. Case studies and surveys are the most accessible methods for many when we talk about taking feedback and improving your content sharing strategy. Now as we can see from the stats posted by Chaffey, there is actually much to be desired in terms of innovation as far content marketing strategies is concerned.

Recommended for YouWebcast: A Week in the Life of an Agile Creative Team. 2015 SEO Checklist [Infographic] How OnePlus One's Marketing Made it So Desirable. It’s relatively new, and you can get it by invitation only. It’s the smartphone that’s managed to dominate the market in a very short amount of time, an impressive feat accomplished largely due to a clever marketing plan. OnePlus One has earned the title as the new king of mid-range smartphones, and the buzz surrounding the product is still growing at an unprecedented rate.

The demand for the invite-only smartphone was so great that traffic to the website skyrocketed, reaching 25.6M visits in December 2014 – just one year after the OnePlus website was launched. The OnePlus One craze: How the company did it One Plus’ aggressive marketing strategy has three main elements, all of which are innovative in themselves. Combine them together, and you’ve got a triple threat three-pronged marketing strategy that has thus far been highly successful at fueling the hype – and demand – for this new smartphone. The phone is cheap, but without compromising quality. Gobbling up global market share. The One Effective Use of Facebook for B2B Marketing. March 9, 2010 You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. If it were a country, it would be the third most-populous on earth, behind only China and India.

TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.” It’s now the second most-visited site on the web, behind only Google. Given that level of popularity and traffic, it’s no wonder that marketers have embraced Facebook in a big way. What’s curious, however, is that of the top 50 brands on Facebook according to Slate magazine, not one is a b2b vendor. With a mammoth audience and the acceptance, even embrace, of brands there, why is Facebook success so elusive for b2b marketers? The challenge rather lies in the way Facebook fan pages are used. Still, this doesn’t mean that Facebook can’t serve any purpose for b2b marketing. Just a few examples of content that work better on Facebook than in more formal settings are:

The 5 Terrific Tactics To Make Users Market Your App For You. The Key Elements of Killer Content Marketing. In his book Success Secrets of the Online Marketing Superstars, Mitch Meyerson introduces you to 22 innovators who have redefined the developing landscape of online marketing. In this edited excerpt, contributing author and founding partner of Copyblogger Media Sonia Simone describes the three types of content you need to create to make content marketing work for you. Content marketing is a way to produce what people want (interesting, useful content) instead of producing what they shun (intrusive, arrogant, or clumsy advertising). It also shows (rather than tells) potential customers that you’re the right choice to solve their problems. Good content is inherently worth reading, listening to, or watching.

It delivers an enjoyable experience for the audience. To truly be effective, content should be structured with: But how can you tell if your content is worth consuming? That means you watch what gets the most traffic, the most links, the most social shares, and the most comments. 3 Ways To Crack The Code To Awesome Content.

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5 best ways to get your brand noticed in 2015. 7 NEW Social Media Solutions to Grow Your Business | Social Media Secrets. 7 NEW Social Media Solutions to Grow Your Business | Social Media Secrets. How to Encourage Google+ Fans to Share Your Content. 5 Ways to Use Twitter Scheduling to Enhance Your Marketing. 10 Insights on How Top Marketers Use Twitter - Report. [INFOGRAPHIC] 12 Fantastic Facebook Contest Ideas To Grow Your Email List. How to Get Others to Do Your Social Media Marketing for Free. Your best passive income? (2014) Free Local SEO Tools that Belong in Your Kit. Nobody calls me Sadowski. You got the wrong guy. I'm the Dude, man | Nenad SEO. How to Start Building a Customer Base With Your Newsletter Subscription List.

9 Simple and Powerful Ways to Get More Retweets on Twitter: Report. How To Create and Embed Your Own Custom Timeline on Twitter. 7 Tumblr Add-Ons to Improve Your Experience. The Complete Guide to Tumblr Etiquette.