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Believe it or not, basic SEO is all about common sense and simplicity. The purpose of search engine optimization is to make a website as search engine friendly as possible. It's really not that difficult.
One of the problems with keyword research tools on the web like Keyword Discovery or Wordtracker is that their data is often unreliable, especially for low volume searches. How many times have you entered in a medium-tail keyword like “baltimore tanning”, only to be told that nobody ever searches on that term? Well I know that somebody out there is searching for tanning in Baltimore, they’re just not doing it in the right Meta engine or through the right ISP. This presents a big problem for local businesses that have to choose between targeting different regional keywords on their site. How Do I Decide Which Location Keywords to Target? If you’re an acupuncturist in Rockville, MD, how do you choose between targeting “acupuncture washington dc” and “acupuncture maryland”?
“If your friend jumped off a bridge, would you do it too?” While this classic parenting question is cliché, it makes a good point. And it’s one that search marketers could also learn from. Especially those who are thinking about eliminating brand keyword phrases from their paid search campaigns just because their competitors are doing it. The Role Of CPC Inflation In Retail Unfortunately, this mindset is common in the retail space where the search landscape grows more complex and crowded every day.
Andrew Shotland May 26th, 2011 15 Comments Earlier this week I spent a few days in Barbados as a guest of Global Directories where, along with Randy Orth & Vince Graziano of EM4B , we ran a local online marketing seminar for about 200 Barbadian businesses. As I went through my talk about how to get ranked for searches like “ Barbados car rental ” it occurred to me that emerging markets like Barbados are really interesting opportunities SEO-wise. It’s basically still 2005 down there: 1.
Having a search engine friendly website, a site with no barriers to the search engines is critical to success within “organic” search engine results. Here are some relatively simple SEO Site Review/Audit steps that should help you flush out the most important site wide issues within a small to mid size website. A SEO site review or audit should be conducted periodically; for example, a few weeks to months after a website is redesigned or after a major update, to allow enough time for the site to be fully re-indexed. Anytime organic search engine traffic takes a significant drop a SEO site review might help you determine the cause.
When we search for websites to link to us, we often use inputs on Google in order to return results such as “KEYWORD resources”, “KEYWORD links” , or simply just “KEYWORD”. The problem with this process is that what we input is not what we are looking for. There is a fundamental disconnect between what SEOs frequently input into search engines for link prospecting and what results they actually want to see when they hit enter. The difference between “KEYWORD” inputs and what we actually want as SEOs, can be summarized as follows: Input: KEYWORD Actual desired result: KEYWORD pages that will link back to my site These are frequently not the same thing.
I spotted an interesting thread at the Google News Help forum where one site was complaining their articles weren't being included in Google News and Google replied the reason was because some of the formatting tags weren't recognized. What is interesting is that the specific tags called out by Google as the issue were standard paragraph break tags. Harvey P. from Google said:
The holiday season is underway, and unfortunately many of us have waited for the last minute to attend to our SEO for the season. SEO for the holiday season really is best done in August, September or October. But what if you didn’t get to it this year? Is it too late?
Last week, I covered a new command for the meta robots tag — one to prevent search engines from using Yahoo titles and descriptions. In doing that, a number of questions came up about the meta robots tag syntax itself. Google Webmaster Central has now posted “ Using the robots meta tag ,” providing some clarity from Google. In addition, both Yahoo and Microsoft have also sent me information on using the tag. I’ll run through what everyone says below, complete with charts for easy at-a-glance comparisons.
I generally enjoy John Gruber’s writings, but today he’s dishing out SEO advice about HTML title tags. Some of it is bad advice. So with respect, here’s how I’d suggest you write page titles in a way that can please search engines and humans alike.
By Traian Neacsu Published on: October 20, 2010 Last modified: July 7, 2011 Internet Marketing , Search Engine Optimization (SEO) Tags: blockquote , cite , q , SEO , tag <blockquote><cite> and <q> tags have to do with citations within your web pages.
(I got my power back!) Before I start collecting feedback on the Bigdaddy data center, I want to talk a little bit about canonicalization, www vs. non-www, redirects, duplicate urls, 302 “hijacking,” etc. so that we’re all on the same page. Q: What is a canonical url? Do you have to use such a weird word, anyway? A: Sorry that it’s a strange word; that’s what we call it around Google. Canonicalization is the process of picking the best url when there are several choices, and it usually refers to home pages.
Almost every SEO I know spent the better part of last week discussing recent changes Google made to its ranking algorithm. This update hit some webmasters hard while others went unscathed, and results still seem to be settling out. Nothing I’m working on was impacted (knock wood) probably because I tend to use a wide variety of linking tactics over a broad spectrum of sites. I think it makes a lot of sense to diversify my linking efforts, if any of my partner sites are dinged in an update, I’ll be fine since I have a lot of additional links out there working for me. This week’s blueprint tactic is known as “utility linking”, it’s a great way to increase your backlinks and help insulate your pages from algo shifts. (Previous article: A Link Building Blueprint: The Foundation .)
When you write a monthly column on how mobile impacts search and social, it can be easy to forget that most businesses still aren’t thinking about mobile as something that impacts them today, and aren’t really planning for a future in which most of our online activity will take place on mobile devices . For the few businesses that are taking advantage of mobile today, and not waiting until doing so is mission critical, it might not seem like much of a problem, especially when the competition has yet to catch up. Yet, when I talk to providers of the tools we all use and ask them about features to track the impact of mobile on search and social revenue, I often hear that the market isn’t yet asking for these innovations.
Many marketers like to outsource search engine marketing (SEM). They say it's worth paying an expert to optimize your site correctly because your traffic will increase faster, and you get a good return on the investment. The dilemma is knowing who to hire. There are a number of reputable providers out there but there's also some you should avoid. MarketingSherpa's Buyer's Guide to Search Engine Optimization & Positioning Services names 24 reputable firms and is profiling 25 more.
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Accurate perspective on resistance from above in regards to ownership of Marketing efforts (digital). by Feb 9