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I recently reached my nine year anniversary in the search industry, which means I’m now on my tenth year in SEM. I started buying keywords on Overture with a company I wasn’t even doing marketing for, which got me into some early e-commerce activity, and then to the agency world. It definitely feels like a marriage…there have been some good times, some bad times.
Why does Google customize some search results based upon a previous query that you’ve performed?
Earlier this year, I added a feature to URL Fixer (a browser add-on that fixes errors in URLs that you type in the address bar) that collects anonymous usage stats from users who opt in in order to help improve the ways that URL Fixer corrects typos; the collected data includes domains that are typed in the URL bar as well as the locale (language/country) of the user who typed them.
The author of the web's first worm-virus, teamed with a man who dresses as a medieval warrior and goes to battle on the weekends and a woman who follows World of Warcraft, acupuncture and ballet, have raised $24 million dollars to storm the gates of the Google Castle.
Search engines' rules on what constitutes "Black Hat" SEO often make sense: if you're deliberately tricking search engines, or showing users irrelevant content, that's clearly something search engines should prevent. But there are plenty of behaviors that are downright contradictory.
I have no idea what social network Google Plus (Google+) is going to kill. I have no idea if it is going to be huge or not. But I do have an idea of what it’s going to do to Local Search, or at least I have a vision.
Google has been copying Yelp’s approach to “social local” for some time now, with things like its Hotpot ratings/reviews service, the creation of “community managers” that work on the ground in several cities to increase awareness and usage of Google Places and several other things that I detailed on Search Engine Land a little while back. But there’s one important area where Google is doing exactly the opposite of Yelp, and it’ll probably be the measure by which experts say Google has someday surpassed Yelp.