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A new study released today by Roost , a technology company that helps companies with social media, determined that: “…only 15 percent of the average local business’ fans are actually in the city where the business is located.” This data was uncovered using proprietary scorecards that analyzes audience distributions and other SMB business metrics. The report was generated over the past month with Facebook data from “hundreds of non-Roost and Roost users.”
Facebook users may now display that they have an “Expected: Child” within the family section of their profile beneath their profile picture. The option is available in the Friends & Family section of the profile editor, and users may also set a due date and name for their unborn child, though no actual profile or Page is created for the child. However, in what appears to be a glitch, users are able to set an existing Facebook friend as their expected child. This doesn’t make any sense because Facebook’s terms of service dictate that all users must be at least 13 years of age. Update 8/4/2011 : This glitch has been fixed and users can no longer select a friend as their expected child
Late yesterday Facebook announced “ Facebook for Businesses ” providing users clear and concise directions for properly marketing on Facebook. This is very similar to last month’s “ Twitter for Newsrooms ” as both are official resources for entry level participants. The variety of marketing options on Facebook can be daunting for new marketers , but this guide does a great job explaining the various opportunities Facebook has for businesses. The Facebook for Businesses focuses on pages, ads, sponsored stories and the main platform. It was a bit surprising to see the places weren’t pushed further in the content since it’s an area that confuses businesses.
While some may write off Google+ as doomed to fail, Facebook is apparently feeling pretty apprehensive about Google’s startup social network. Chrome application developer Mohamed Mansour created an excellent app to export your Facebook data to more easily import it into Google+’s system, allowing you to fairly easily bring in your contacts’ e-mail addresses, birthdays, and phone numbers, among other data. Facebook quickly responded by finding a way to stop the app from working. “Facebook is trying so hard to not allow you to export your friends.
A UK based study by Hitwise analyzed data from the top 100 retailers to find how much additional web traffic was generated by each Facebook fan. The metrics showed that each fan of a Facebook page produced an extra 20 visits to the website. In order to generate this number, Facebook traffic was analyzed and compared against Facebook Page data from Techlightenment. The study also found that brands utilizing Facebook the most saw increased brand searches on Google, Yahoo! and Bing.
For many B2B marketers, mainstream social channels a la Facebook (FB) and LinkedIn remain the proverbial Wild West of the contextual online advertising realm. While some early-adopters look to these platforms with intrigue and enthusiasm, others are handicapped by intimidation— skeptical of how rich and sophisticated these social landscapes might be. Between the two channels, LinkedIn and Facebook boast around 800 million registered users globally. We have tons of experience with B2B clients who are less spooked by the concept of marketing to users in LinkedIn, classically described as the professional’s social network darling. It can seem a less daunting environment in contrast to Facebook’s social playground, rife with brain-dead apps and pools of users in their ‘tweens.
Since 2005, SEOmoz has released a new version of the Search Ranking Factors survey every two years, a piece of content that many in the SEO world have used and referenced. This year, we've continued that tradition and added a whole new element of research, comparing the aggregated opinions of 132 SEOs around the world with correlation data from over 10,000 results in Google. Because this document is quite large, we've divided it into a number of sub-sections based on the type and focus of the data.
When Facebook rolled out its Send button last week, I laughed. I even mocked on Twitter that Facebook wouldn’t be happy until our pages were full of buttons. But the Send button, as well as integrating other aspects of Facebook into websites, does make a lot of sense. In fact, it’s beginning to make so much sense I’ve begun to wonder if Facebook has won the battle to be the one true login.
Back in December, Danny Sullivan provided clarity for us on social signals that Google and Bing count as ranking factors. More recently, I spoke with Stefan Weitz who let me know that my results may be personalized if a friend of mine has “Liked” something related to my search query — i.e., that page my friend Liked will show up higher in the search results. What this suggests is that having those Like buttons on the appropriate pages of your site. In addition to the SEO benefits, it may also show up on the Walls of the friends of the person Liking the page (more on this in a moment). So you should put Like buttons on all the pages of your site, right? If only the web were so simple!
Earlier this month, I wrote about how the promise of Facebook traffic has enticed millions of sites to use Facebook Like buttons and other Facebook social plugins. But does following Facebook’s socialist agenda really pay off? How about some numbers, courtesy of Facebook? Facebook provided me with the figures below from when I was working on my earlier article, Has Facebook Become The Master Key To Unlocking The Web?
A global report from digital market measurement company comScore , found that social networking sites reach a higher percentage of women than men, with 76% of women visiting a social networking site versus 70% of men. Women spend significantly more time on social networking sites than men, with women averaging 5.5 hours per month compared to men’s four hours, demonstrating the strong engagement that women across the globe share with social sites. Using May 2010 data, Women on the Web: How Women are Shaping the Internet reported that although women account for 48% of total unique visitors to the social networking category, they consume 57% of pages and account for nearly 57% of total minutes spent on these sites. The relative importance of social networking varies across countries – reflective, perhaps, of overall cultural differences. However, no matter the region, women are consistently more social on the Web than their regional, male counterparts.
Hint: You gave it to him. It’s a familiar story: businesses finally getting their search optimization stratgy down, putting in SEO the hours, and creating the content that draws links and Google love. They’ve paid the SEO experts. They know their keywords. And when the traffic comes, they send it off to Facebook and Twitter and LinkedIn. All traffic to your site has a price.
It is customary to divide online advertising into two categories: direct response and brand advertising. I prefer instead to divide it according to the mindset of users: whether or not they are actively looking to purchase something (i.e. they have purchasing intent ).*
Anyone willing to bet on Google’s attempts to get social would have to have deep pockets and a short memory. For years, Google crowed about the fact that Orkut outweighed Facebook in two of the most important developing markets (Brazil & India), but that is likely to change soon (Facebook is gaining in both), whilst Buzz hasn’t exactly set the world on fire, and Wave is now just a distant, confusing memory . That said, Google’s new +1 is worthy of attention, even if it’s only because of what it tells us about the evolution of advertising. For years, online marketers sold their products on the basis that there were entirely attributable, and could drive absolute ROI, with no uncertainty about wastage or loss: no more would marketers be able to trot out the old cliché :
New statistics out today from Experian Hitwise show Facebook’s continued spread into the average US internet user’s daily activities online. Hitwise says Facebook received nearly 25% of all US page views for the week that ended on November 13, 2010 (last week). Comparatively, a year ago at this time, Facebook generated 16.7% of all US page views. Google, as the image above shows, got about 5.3% of all page views last week in the US — good enough for third place behind Facebook and YouTube. A year ago, Google ranked second behind Facebook alone. <p style="text-align:right;color:#A8A8A8"></p>