Report: Only 15% of Small Business Facebook Fans Are Actually Local. Facebook Users Can Now List in Their Profile That They are Expecting a Child. Facebook users may now display that they have an “Expected: Child” within the family section of their profile beneath their profile picture. The option is available in the Friends & Family section of the profile editor, and users may also set a due date and name for their unborn child, though no actual profile or Page is created for the child. However, in what appears to be a glitch, users are able to set an existing Facebook friend as their expected child. This doesn’t make any sense because Facebook’s terms of service dictate that all users must be at least 13 years of age. Update 8/4/2011: This glitch has been fixed and users can no longer select a friend as their expected child Aside from the glitch, which will likely be corrected, the ability to list an expected child should help users more accurately express their identity, and it may reduce the frequency of parents breaking the rules to create profiles for their unborn children.
How to Add an Expected Child. Facebook Launches In-Depth Guide For Businesses. Late yesterday Facebook announced “Facebook for Businesses” providing users clear and concise directions for properly marketing on Facebook. This is very similar to last month’s “Twitter for Newsrooms” as both are official resources for entry level participants.
The variety of marketing options on Facebook can be daunting for new marketers, but this guide does a great job explaining the various opportunities Facebook has for businesses. Facebook Blocks Contact Export Tool, Surprises No One. While some may write off Google+ as doomed to fail, Facebook is apparently feeling pretty apprehensive about Google’s startup social network. Chrome application developer Mohamed Mansour created an excellent app to export your Facebook data to more easily import it into Google+’s system, allowing you to fairly easily bring in your contacts’ e-mail addresses, birthdays, and phone numbers, among other data. Facebook quickly responded by finding a way to stop the app from working.
“Facebook is trying so hard to not allow you to export your friends. They started to remove e-mails of your friends from your profile by today July 5th 2011. It will no longer work for many people,” says Mansour, who is trying to come up with a workaround to Facebook’s block. It’s here that we see a huge difference in ideologies between Google and the big blue social monolith. [via cnet] » See more articles by Mitch Wright. Retail Study: 1 Facebook Fan = 20 Visits To Your Website. A UK based study by Hitwise analyzed data from the top 100 retailers to find how much additional web traffic was generated by each Facebook fan. The metrics showed that each fan of a Facebook page produced an extra 20 visits to the website. In order to generate this number, Facebook traffic was analyzed and compared against Facebook Page data from Techlightenment.
The study also found that brands utilizing Facebook the most saw increased brand searches on Google, Yahoo! And Bing. A top UK retailer, Topshop, saw brand searches increase by 54% after a visit to Facebook. This was a trend that stayed true for all of the top 10 brands, with brand searches increasing from 19% to 54% if a user previously visited their Facebook page. See the Hitwise report for full stats. How To Use Occupational Targeting In Facebook For B2B Leads & Sales. For many B2B marketers, mainstream social channels a la Facebook (FB) and LinkedIn remain the proverbial Wild West of the contextual online advertising realm.
While some early-adopters look to these platforms with intrigue and enthusiasm, others are handicapped by intimidation— skeptical of how rich and sophisticated these social landscapes might be. Between the two channels, LinkedIn and Facebook boast around 800 million registered users globally. We have tons of experience with B2B clients who are less spooked by the concept of marketing to users in LinkedIn, classically described as the professional’s social network darling. It can seem a less daunting environment in contrast to Facebook’s social playground, rife with brain-dead apps and pools of users in their ‘tweens. That said, there’s no escaping that FB users outnumber LinkedIn nearly seven to one. No one would argue that a statistically relevant percentage of them have jobs. There are a couple of methods. Not too much. New Edition of the Ranking Factors for 2011 is Now Live! Since 2005, SEOmoz has released a new version of the Search Ranking Factors survey every two years, a piece of content that many in the SEO world have used and referenced.
This year, we've continued that tradition and added a whole new element of research, comparing the aggregated opinions of 132 SEOs around the world with correlation data from over 10,000 results in Google. Because this document is quite large, we've divided it into a number of sub-sections based on the type and focus of the data. This intro video can help provide some more information (and is available on the overview page as well). Included in the ranking factors, you'll find the traditional list of factors broken down into sections such as domain level keyword usage features (which describe things like exact match domains, using the keyword in the root or subdomain name, etc) or page level link metrics (which refer to items like quantity of links to the page, mozRank, etc).
P.s. P.p.s. Has Facebook Become The Master Key To Unlocking The Web? When Facebook rolled out its Send button last week, I laughed. I even mocked on Twitter that Facebook wouldn’t be happy until our pages were full of buttons. But the Send button, as well as integrating other aspects of Facebook into websites, does make a lot of sense. In fact, it’s beginning to make so much sense I’ve begun to wonder if Facebook has won the battle to be the one true login. So Many Doors, So Many Keys For as long as I can remember on the web, there’s been talk about what a pain it is to remember a million passwords to sign in to a million different sites. Heck, Facebook even seemed to be jumping on the OpenID bandwagon back in 2009, when it said that new users could register for Facebook using Gmail accounts, which double as OpenIDs.
Now, users can register for Facebook using their Gmail accounts. But in writing this piece, when I looked at the Facebook sign-up screen (over there on the right), I saw no option that seemed to allow this. The Facebook Master Key. Facebook's Latest Privacy Settings Shadiness Invades Your Drunk Pics. A Solution To The Facebook fb_xd_fragment Problem. Back in December, Danny Sullivan provided clarity for us on social signals that Google and Bing count as ranking factors.
More recently, I spoke with Stefan Weitz who let me know that my results may be personalized if a friend of mine has “Liked” something related to my search query — i.e., that page my friend Liked will show up higher in the search results. What this suggests is that having those Like buttons on the appropriate pages of your site. In addition to the SEO benefits, it may also show up on the Walls of the friends of the person Liking the page (more on this in a moment). So you should put Like buttons on all the pages of your site, right? If only the web were so simple! Not so fast! There are some additional interactions you should know about before you do this. You can see how big an impact this has by searching on “inurl:fb_xd_fragment” in Google. Your instinctive reaction might be that this creates a duplicate content situation, but it is more complex than that. By The Numbers: How Facebook Says Likes & Social Plugins Help Websites. Earlier this month, I wrote about how the promise of Facebook traffic has enticed millions of sites to use Facebook Like buttons and other Facebook social plugins.
But does following Facebook’s socialist agenda really pay off? How about some numbers, courtesy of Facebook? Facebook provided me with the figures below from when I was working on my earlier article, Has Facebook Become The Master Key To Unlocking The Web? Since the figures are from Facebook, you do have to take them with a grain of salt. However, there are plenty of third party sources that also report how making use of Facebook’s social features can be a traffic booster.
On with the stats! Media Stats Here’s what Facebook says about media sites using Like buttons and other social plugins: Commerce Stats About commerce sites and Facebook social plugins, the Facebook reports: Making “Like” More Likeable Facebook says Like buttons get 3 to 5 times more clicks if: Metacafe Puts Like Up Top More Tips From Buddy Media Related Entries.
Women Spend 30% More Time on Social Web Than Men. A global report from digital market measurement company comScore, found that social networking sites reach a higher percentage of women than men, with 76% of women visiting a social networking site versus 70% of men. Women spend significantly more time on social networking sites than men, with women averaging 5.5 hours per month compared to men’s four hours, demonstrating the strong engagement that women across the globe share with social sites. Using May 2010 data, Women on the Web: How Women are Shaping the Internet reported that although women account for 48% of total unique visitors to the social networking category, they consume 57% of pages and account for nearly 57% of total minutes spent on these sites. The relative importance of social networking varies across countries – reflective, perhaps, of overall cultural differences.
However, no matter the region, women are consistently more social on the Web than their regional, male counterparts. How Mark Zuckerberg Stole Your Search Traffic & What To Do About It. Hint: You gave it to him. It’s a familiar story: businesses finally getting their search optimization stratgy down, putting in SEO the hours, and creating the content that draws links and Google love. They’ve paid the SEO experts. They know their keywords. And when the traffic comes, they send it off to Facebook and Twitter and LinkedIn. All traffic to your site has a price. Every visitor costs you something. Even if you’re not paying for PPC (and many of you are), you are paying in SEO fees, in blood, in sweat and in tears for that organic and direct traffic, more than you know. Just know that the social networks are plotting to take your traffic if you give them the chance. High Contrast, High Trust, Addictive It’s not an accident that Twitter, LinkedIn and Facebook chose high-contrast blue logos that show up well on many background colors.
This means visitors may see them before they see anything else a site has to offer. These social brands have high-trust levels. Leverage Their Trust. Inside Facebook's Next Billion Dollar Business. Facebook is about to try to dominate display ads the way Google. It is customary to divide online advertising into two categories: direct response and brand advertising. I prefer instead to divide it according to the mindset of users: whether or not they are actively looking to purchase something (i.e. they have purchasing intent).* When users are actively looking to purchase something, they typically go to search engines or e-commerce sites.
Through advertising or direct sales, these sites harvest intent. When the user is not actively looking to buy something, the goal of an online ad is to generate intent. In 2003, Google introduced AdSense, a program to syndicate their intent harvesting text ads beyond Google’s main property Google.com. It is widely believed that Facebook will soon follow the AdSense playbook by introducing an off-property ad network. But to win the intent generation ad battle, data is as important as a critical mass of advertisers. This is what the introduction of the Facebook Like button is all about. With +1, Advertising Is Getting Social. Anyone willing to bet on Google’s attempts to get social would have to have deep pockets and a short memory. For years, Google crowed about the fact that Orkut outweighed Facebook in two of the most important developing markets (Brazil & India), but that is likely to change soon (Facebook is gaining in both), whilst Buzz hasn’t exactly set the world on fire, and Wave is now just a distant, confusing memory.
That said, Google’s new +1 is worthy of attention, even if it’s only because of what it tells us about the evolution of advertising. For years, online marketers sold their products on the basis that there were entirely attributable, and could drive absolute ROI, with no uncertainty about wastage or loss: no more would marketers be able to trot out the old cliché: I know that half of my advertising dollars are wasted … I just don’t know which half. But the only problem with this is that many clients don’t have anything to sell online. They can’t attribute value to clicks and visits. Facebook. Facebook Fails - Gizmodo. Facebook's Latest Privacy Settings Shadiness Invades Your Drunk Pics.
Facebook Getting Almost 25% Of All US Page Views. Facebook : $1.5bn this year. Monday Note has a post up today with some good information about Facebook. I put the first piece of news in the title, which is that they predict Facebook’s revenues will be $1.5bn this year – that is $3 per registered user, a metric that compares well with the handful of comparative data points I can think of from other social networks I know. Secondly, this table of the most popular fan pages is interesting, both for the absolute numbers of fans some of these brands have accumulated and for the big difference between first and fifteenth places. By now some of you are probably listening to a voice inside your head which is asking “surely the level of interaction is more important than the gross numbers of fans?”
– and it is. Monday Note has some interesting data on that as well – and the headline is that there is huge variation between the best and worst performers as measured by monthly interactions per thousand fans. Facebook Statistics. Facebook Statistics: The Numbers Game Continues. Facebook’s 2010 Metrics: Dominant & Still Growing, comScore Says. Facebook Is Offering You an Email Address: Don't Take It For Your Business | Smallbiztechnology.com. With Facebook Claiming the Word 'Face,' Some Alternatives. Facebook Launches New Design, Features For "Profile" Pages; Mark Zuckerberg Interviewed on 60 Minutes. New Facebook Profiles Susceptible to Pranks | Liz Gannes | NetworkEffect | AllThingsD. Facebook IPO Coming In 2012, Could Be Worth $100 Billion. No opting out of Facebook turning your check-ins, likes into ads.
Where Are You When Using Facebook? New Study Shows 1/3 of Americans Use the Social Network While In the Bathroom. The Business Behind Facebook [INFOGRAPHIC]