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How The Food Network Suddenly Spiked In Popularity & Why comScore Isn’t Buying It
In May 2011, the mantle of the most-trafficked food site according to comScore passed to Food Network from AllRecipes , who had held the position for over two years. What was its secret recipe? Buying an audience through the AdOn network – a recipe that apparently didn’t ultimately taste right to comScore.
Your Landing Page, Their Site?
SEO is a game of tradeoffs and opportunism.
First paragraph_check author/appears very credible. by Jun 3
The Word "Original"
A Google Webmaster Help thread has a fun conversation and discussion around the word "original." With all that is going on with the Panda rollout , Google advising removing unoriginal content from the site.
Is It Time For A New Compensation Model For Search And Digital Marketers?
Pay for performance is certainly not a new concept.
Opinion BY Armin First opened in 1958, Little Chef is a chain of restaurants found along the highways and “A roads” in the UK. Currently operating 162 locations, Little Chef boasts of serving 10 million cups of tea, 12 million rashers of bacon, 10 million eggs, and 13 million sausages each year. At Little Chef you can sit down and order food, or take food to go, or just buy stuff. Sounds like a combination of Canada’s Tim Hortons and the US’s IHOP and 7-Eleven. Little Chef has just undergone a big revitalization of its identity, designed by London-based venturethree , and its restaurant design by Ab Rogers Design .
Little Chef, Big Dreams
SEO Content Writing - Love It or Others Won't
Writing optimized content for SEO requires more than just getting to the required word limit - if the author doesn't care about the output it is unlikely a reader will.
It’s a great time to start a company. Incubator labs are springing up all over the place, sponsored by venture capitalists and universities. Universities are teaching entrepreneurial skill, and have programs to sponsor student startups.
Keyword Insights: How Office Furniture Vendors Can Target Start-Ups
Image Is Everything: How To Get Your Non-Product Images To Show In Search Results
Here’s the first question: what is the business value of having one of your images come up at the top of Google’s search results? I don’t mean Google Image Search, I mean the first organic results (aka SERPs ) seen on Google.com for a particular keyword? If you have an e-commerce site, the value is pretty obvious. And, there are multiple ways to get your product image to appear in the top results – primarily through feeds into Google Shopping or via paying for product images in Google AdWords (using ad extensions ). Non e-Commerce Images? But what if you don’t sell a traditional product and don’t have a traditional product catalog?
Google Now Supports “Author” Tag
Google announced support of the authorship markup, enabling content sites to help identify their authors on the site and across the web. The markup links up authors to content, for example, this content would be linked up to my name and can be used to find all the stories I’ve written here and on my other sites. It uses the rel attribute, so all you need to do is add the rel=”author” to your author’s hyperlink on the article page. For example: Written by <a rel=”author” href=”../authors/mattcutts”>Matt Cutts</a>.
Many SEOs and SEO agencies aspire to run SEO automatically, using technology. Not surprisingly, it turns out that search engines are thinking along similar lines.
Automatic Algorithms Are Fundamentally Changing The Shape of SEO
There is a great thread at Cre8asite Forums on the topic of what to do when your SEO competition is gaining on you within the search results. It happens all the time, you watch a specific set of search results and you slowly see a specific site climbing up to your ranks.