Everything You Need to Know About Foursquare's New Merchant Tools. The location-sharing app is connecting merchants with loyal customers in entirely new ways.
July 23, 2012 On Wednesday, Foursquare announced a slew of new merchant tools that give business owners more power than ever before to communicate with their customers through the location-based platform. Before, business owners could claim their venues, set up a special and let the platform take it from there—it was more of a passive marketing tool. How to Protect Your Privacy on Foursquare.