10 brilliant digital marketing campaigns from McDonald's. As the largest restaurant chain in the world, McDonald's is no stranger to the effects that digital has had on consumers.
Those who are responsible for using digital to drive people towards those magical Golden Arches have thought of some clever digital marketing campaigns over the past couple of years. These campaigns not only drive footfall to stores, but also help to increase brand loyalty and engagement. In an age where customers are deserting offline shopping, campaigns that blend the physical and the digital offer an opportunity to connect with digitally-savvy consumers. Push to add drama #2. 5 PR disasters that started on YouTube. Social media is a brilliant tool for brands to engage with their customers, and it generally makes the world more transparent.
However, sometimes brands can get called out badly or make massive mistakes that social media amplifies. It happens on a regular basis, and the most terrifying thing for brands and businesses is that it can all kick off in a matter of minutes. All it takes is one tiny message from a single employee or an unhappy customer. RELATED: 10 tweets that will spark a PR firestorm While TV stations and traditional media used to be the only source of video content that could call out brands, billions of us now walk around with smartphones in our pockets that can capture HD quality video.
Zorro Kills Thief in Lecture Prank (with Mariachi Band), University of Michigan.