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What's a Thousand-Year Storm? The 1,000-year event flooding that hit South Carolina means everyone there can forget about flood insurance until the year 3015, right?

What's a Thousand-Year Storm?

Not even close, according to scientists who say terms like "1,000-year event" are widely misunderstood and less accurate because of Earth's changing climate. A "rain event like South Carolina doesn't necessarily ... happen every 1,000 years," tweeted meteorologist Marshall Shepherd of the University of Georgia, who's also a host for the Weather Channel and past president of the American Meteorological Society. "(It) is apparent to me that many people still do not understand the concept of what 100- or 1,000-year rain event means," he also noted in his blog. "Many people literally assume it means this event 'can only' happen every 1,000 years. " But one extreme event does nothing to prevent another, any more than one flip of a coin influences the next.

Historic Flooding Swamps the Southeast: Photos The U.S. Undaunted By DirecTV Fracas, Weather Channel To Launch More Primetime Originals. The Weather Company said it would continue to invest in documentary series for primetime, even as that idea has drawn objections from DirecTV, which pulled the company’s Weather Channel network from its satellite service over objections to its pushes into broader entertainment.

Undaunted By DirecTV Fracas, Weather Channel To Launch More Primetime Originals

In a presentation to advertisers Tuesday in preparation for the annual “upfront” advertising market, Weather executives articulated a strategy aimed to deliver not only customized weather forecasts and information but real-life looks at the phenomena of nature and climate. The company spent a fair amount of time previewing its new program hosted by former “Good Morning America” meteorologist Sam Champion, who will be backed by a team of correspondents that will offer peeks at the news, sports and pop culture likely to drive the day ahead.

Champion’s new program, “AMHQ with Sam Champion,” is set to debut at 7 a.m. eastern next Monday and run until 10 a.m. Storms Are In, Reality Shows Out As Weather Channel Gets Back to Basics. Leaders of the Weather Channel are looking forward to seeing storm clouds on the horizon.

Storms Are In, Reality Shows Out As Weather Channel Gets Back to Basics

The Atlanta-based cable channel is vowing to return to basics of programming focused on weather reports and meteorological sciences now that the digital half of its parent Weather Company is to be acquired by IBM in a deal estimated at $2 billion. Weather Channel also plans to launch a customized streaming service designed to be bundled into channel packages from OTT providers such as Sling TV.

The cable channel will continue to be owned by the partnership of NBCUniversal, with a 25% stake, and investment banks Bain Capital and Blackstone, which acquired Weather Co. in 2008 for $3.5 billion. Uk.businessinsider. How Reality TV Works. How Reality TV Works Written by David Rupel How does reality TV work?

How Reality TV Works

People have been asking me that question for years. And I think that it's my very eclectic résumé that led me to be asked to write this article. The Real History of Reality. The Real History of Reality TVOr, How Allen Funt Won the Cold War Written by Charles B.

The Real History of Reality

Slocum, WGAW Assistant Executive DirectorThe manifest destiny of television technology is real-time viewing of all the places the audience is not. It's the ultimate peek into the neighbor's kitchen window. Or, the bedroom window. The entertainment conglomerates found a way to make televised life a business, so now there is a lot of it. Reality-based television is not new, of course. Perhaps ahead of its time was An American Family on PBS in 1973. Real People and That's Incredible in 1979 and 1980, respectively, took the camera fully out of the studio to capture people in their real-life settings.

The Real World moved the format ahead by staging an environment in which "reality" could occur in 1992. These staged reality shows increasingly borrowed from the concept of game shows, which have been a persistent television staple. Talent shows were first popular on radio. Organizing Reality TV. Raw Video: Floodwaters Overtop New Orleans Levee. The forecast is good for The Weather Channel, on sale for $5bn. A round-the-clock American weather forecasting channel, renowned for its intrepid rain-drenched reporters standing in the eye of hurricanes, is up for sale with an estimated price tag of $5bn (£2.5bn).

The forecast is good for The Weather Channel, on sale for $5bn

The Weather Channel has been put on the block by its parent company Landmark Communications, which is owned by the Virginia-based Batten family. Among those reportedly expressing interest are General Electric, Comcast and Rupert Murdoch's News Corporation. Established in 1982, the channel initially attracted an audience of devoted meteorology enthusiasts. But it has gained a broader following by showing "docudramas" such as Storm Stories which recreate the exploits of people hit by extreme weather. It reaches 96m households. In a statement, Landmark's chairman, Frank Batten, said the company had appointed JP Morgan and Lehman Brothers to explore strategic alternatives including a possible sale.

"At this early stage, we cannot speculate on where this process will lead," he said. Weather Channel Stands Alone After Digital Sale. With IBM reported to be close to acquiring the valuable digital and data assets of Weather Co., The Weather Channel will continue to operate under current ownership.

Weather Channel Stands Alone After Digital Sale

"The Weather Channel will continue to be owned and supported by our existing shareholders -- Bain Capital, Blackstone and NBCUniversal -- and operate as a standalone business,” Dave Shull, CEO of The Weather Channel Television Network, said in a statement. Weather Co. CEO Dave Kenny is expected to move to IBM. Foul is fair for Weather Channel sale. A round-the-clock American weather forecasting channel, renowned for its intrepid rain-drenched reporters standing in the eyes of hurricanes, is up for sale with an estimated price tag of $5bn (£2.5bn).

Foul is fair for Weather Channel sale

The Weather Channel has been put on the block by its parent company, Landmark Communications, which is owned by the Virginia-based Batten family. Among those reportedly expressing interest are General Electric, Comcast and Rupert Murdoch's News Corporation. Established in 1982, the channel initially attracted an audience of meteorology enthusiasts but has gained a broader following by showing "docudramas" such as Storm Stories, which recreate the exploits of people hit by extreme weather. It reaches 96m households.

Landmark's chairman, Frank Batten, said the company had appointed investment banks JP Morgan and Lehman Brothers to explore strategic alternatives including a possible sale. Weather Channel Launches Show for Smartphones. The Weather Channel is launching a new morning show that will be available only on mobile devices.

Weather Channel Launches Show for Smartphones

The Lift debuts Oct. 15 and will be hosted by Al Roker, who will be joined by meteorologists Domenica Davis and Ari Sarsalari. The network cancelled the Today show weatherman's show on cable a few weeks ago. The show will consist of six to eight clips focused on breaking weather news, nature stories, science items and viral videos. It will be accessible via the Weather Channel app. “Last year, Weather’s digital platforms achieved 1.2 billion video views and 40% of those views were coming from mobile devices,” said Neil Katz, editor-in-chief and VP of digital content, The Weather Company.