Facebook is Firing Nonprofits (And Why We Are Dumb to Let it Happen) If your organization refuses to spend money on Facebook, then you aren’t firing Facebook. Facebook is firing you. And that’s way worse for you than it is for Facebook. It’s not news anymore: Facebook has changed its algorithm to make its platform increasingly “pay to play” for organizations.
A lot of organizations are upset about this change – after all, nonprofits tend to be cash-strapped entities and paying to boost posts on Facebook represents an unplanned expense into uncharted territory. The result seems to be that many organizations are simply accepting their new lack of organic reach and not boosting posts or otherwise exploring paid ways to get on the “winning” side of Facebook’s algorithm. Wait – Hold up! What’s interesting about the reaction that some organizations are having is the astounding lack of business savvy or even baseline market awareness associated with the perspective. I have no affiliation with Facebook. Here is some perspective: Facebook gets that, too. MPA. Engaging Museums by Dana Allen-Greil » Glossary of Museum-Related Hashtags. 8 Incredible Museums Sharing on Pinterest.
Pinterest has a reputation as the social media channel for food and fashion, but there’s much more to the visual network. It’s a combination of eye candy and information, with businesses, educators and magazines now using Pinterest to complement their other online material. One surprising industry that has jumped on the bandwagon is that of museums. Several of these venerable cultural institutions have proven themselves masters of Pinterest’s social media world.
Museums of all kinds and sizes have created profiles, and they're finding creative ways to bring their programs to an online audience. From famous institutions to local operations, here are eight museums that are pinning like champions. 1. Get thisTwitter / josh_luke_davis: Having a beer with Alfred ... Natural History Museum, LondonScience Uncovered For instance, a board devoted to the annual Science Uncovered event includes visitor photos culled from Instagram and Twitter. 2. J. The J. 3. Museum at FITFashion History: 1930-1940 4. PolicyTool for Social Media. Pro.europeana.eu/documents/858566/0/Case+Study%3A++Europeana+%26+Partners+on+Pinterest. Turning (Free) Social Media into Revenue | Arrrrducation! GLAM. Galleries • Libraries • Archives • Museums Email the team: glam wikimedia.org The GLAM-WIKI project supports GLAMs and other institutions who want to work with Wikimedia to produce open-access, freely-reusable content for the public.
Different GLAMs have different needs and goals for their projects. From our existing partnerships, we have compiled a number of model projects, and we have documented case studies on how they work in practice. This site includes all Wikimedia projects and languages. There is a page specific to English Wikipedia here. Museums on Social Media. Colleendilen / Pinterest. Beth Kanter's Blog. Center for the Future of Museums. Museum geek. EMP: A Blog. Is social media writing the new first rough draft of history? « museum geek. During recent weeks, I’ve felt somewhat suffocated by the media and social media coverage of events like Sandy Hook. I’m normally a news junkie, but lately I’m struggling to cope with the onslaught of information, of bitsy and incomplete pieces of coverage and comment across every platform I use.
This is probably no great surprise – public interest in Newtown coverage exceeds all mass shootings since Columbine, so there has been a lot of it. But I think the mass of live-time comment like this has really brought home to me just how much open publishing platforms are really shifting the way we communicate about significant news events. After all, there is no mediation with social media. Where once news organisations were where we first caught wind of the significant events of the day, it now seems that social media is where the new first rough draft of history is being written.
The news archive is flattening out, and becoming super-available (paywalls notwithstanding). What do you think? Museum Analytics. Social Media Ideas & Resources for Museums. Visitor Experience. Inspirations for the Future of Museums.