background preloader

Marketing

Facebook Twitter

There Is No Mission Without Money: Why Cultural Organizations Need To Get Smart About Pricing Practices. This article concludes a four-part series intended to help visitor-serving organizations understand and respond to emerging trends that will impact their financial and mission-related goals.

There Is No Mission Without Money: Why Cultural Organizations Need To Get Smart About Pricing Practices

Learn more about the series here. Austerity measures and the loss of heretofore “reliable” funding mechanisms pitched many European cultural organizations into a tenuous financial state and catalyzed a conversation concerning the sustained solvency of visitor-serving enterprise worldwide. In an increasingly competitive market where volume-based strategies (such as an ever-increasing attendance) are less likely remedies to the new economic reality that emphasizes earned revenues, 2014 will mark the year when organizations will need to “get smart” about leveraging data to develop intelligent, efficient price indices. Nonprofits are increasingly competing with for-profit organizations as private companies capitalize on shifts in market behavior toward supporting social causes.

What about social media? 3 tips for dealing with and listening to upset customers. 3 tips for dealing with and listening to upset customers It’s not always easy to bite our tongues…whether literally or figuratively speaking.

3 tips for dealing with and listening to upset customers

But when it comes to upset customers, shutting up is often your best strategy. Instead, your goal should be to listen. Customers who want to tell you about their experiences, poor product reviews, customer service disappointments or anything else that may not have been ideal, want to do more than just share their story…they want to get their frustration out of their system. In other words, they want to make sure you (and anyone else who will listen) hear about why they are upset, annoyed, disappointed or just plain mad.

Tip 1: Encourage Your Customer to Tell You How They Feel This may not be a tip you want to hear, but it’s a tip that needs to be heard. Tip 2: Look Your Customer in the Eyes Nothing says you care like eye contact. 3 Market Changes That Have Completely Altered the Role of Marketing in Nonprofit Organizations. Gone are the days of marketing from the inside-out…When the exhibits teams would decide on the new attraction and leave it to the marketing team to get folks in the door.

3 Market Changes That Have Completely Altered the Role of Marketing in Nonprofit Organizations

Now, in order to remain relevant and solvent, nonprofit organizations must market from the outside-in. The increasing importance of the role of technology in our lives has brought about several changes in how the market interacts with organizations, raised the stakes in brand communication (with a new emphasis on accessibility and transparency), and even altered how we maintain our own personal relationships. This era of stakeholder (donor and constituent) empowerment has also changed the way that smart, sustainable organizations operate on the whole…not just how they “market.”

Once the decision is made, marketing teams are notified of the content and charged with the task of bringing people in the door to see/experience the content that this important person/committee likes. We must keep up or get left behind. MPA. The (Ever) Changing Shape of Giving. At the rate the world changes, CFM will never run out of work.

The (Ever) Changing Shape of Giving

It’s only four months since we released TrendsWatch 2013, and already my co-author, Phil, and I are scrambling to assemble updates. This post shares some of the material we’ve compiled recently on the future of philanthropy. We also want to invite you to join us for an Alliance Town Hall webcast on the topic. Webcast info first: Jacob Harold, CEO of GuideStar, and Laura MacDonald of the Benefactor Group will join me on Thursday, June 13 from 2-3 pm for discussion on the future of philanthropy.

Jacob and Laura will share their observations on trends and events shaping giving in the US, and field questions from the online audience. Whether or not you attend the Town Hall, I recommend the following readings related to this topic. The Millennium Communications Group recently completed a “Donors of the Future Scan,” identifying 12 key trends in the giving landscape that will drive change. Yours from the future,

Engaging Youth Audiences Report 1.16.2012_final.pdf.