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OneStopWebMarketing sur Twitter : "The Best Marketing Strategy is To Care #marketingstrategy #webmarketing... What $4.5 Million Could Buy If Spent on Social Ads Instead of Super Bowl Spots. With NBC charging a record-setting $4.5 million for 30-second ads, it's no wonder brands are using digital media to either complement or replace a Super Bowl spot this year.

What $4.5 Million Could Buy If Spent on Social Ads Instead of Super Bowl Spots

But how far does $4.5 million go in buying digital Big Game ads? To find out, Adweek asked a group of media buyers and experts, most of whom commented off the record about individual ad prices. The upshot? Advertisers do get more for their money with digital, but it comes with a hefty premium price. The ExactTarget Blog 10 Books Every Digital Marketer Should Read in 2014. Now that we're almost a month into the new year, you've probably already broken or abandoned most of your New Year's resolutions.

The ExactTarget Blog 10 Books Every Digital Marketer Should Read in 2014

Or maybe that's just me. But it's not too late to make a professional development resolution for the year. Lifehacker, tips and downloads for getting things done. Google.

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