More Adults than Teens Consume Mobile Video. There's a popular, but apparently unfounded, belief that those who watch videos on their mobile devices are mostly teens.
This isn't the case, says Nielsen in its latest "Three Screen" quarterly report for the first quarter of 2010. More than half (55%) of the mobile video audience is actually adults, it finds, aged 25-49. And while mobile video viewing on a smartphone still remains a niche activity in comparison to total audience size, its year-over-year growth (51.2%) is impressive. Mobile Video Stats For the most part, Nielsen's Three Screen report tracks TV-viewing habits over time and how people are currently consuming both TV and video in general.
Some other interesting findings from this latest report include the following: The 20.3 million people who watch mobile video in the U.S. spend on average three hours, 37 minutes each month watching video on a mobile phone. Trends to Watch. Driven by Facebook and Twitter, time spent on social networks soars by 82% Between December 2008 and 2009, the total time spent on social networks rose by a massive 82% -- from an average of three hours a month, to almost six!
To nerds like you and I, six hours doesn't sound like a huge amount, but when you figure in the 'casuals' that bring the average down -- like your grandmother -- it's a little scary. And it's all because of darned Twitter and Facebook! Yes, they're to blame: other major social networks (MySpace, LinkedIn, Classmates) saw a decline in unique users throughout 2009. Twitter, bolstered by a humongous 579% gain from 2.7 million to 18.1 million unique users per month, saw the greatest percentile growth in the social networking sector.
Twitter Hits 50 Million Tweets Per Day; Still Dwarfed by Facebook & YouTube. Twitter just announced that it now sees 50 million non-spam messages every day.
That's interesting but it means more when you look at it in context. The company says that means there are 600 tweets per second. According to a separate Tweet by Twitter's new VP of Communications this afternoon, approximately 83 tweets per second contain product or brand references (20%). Here are some other interesting numbers and an official chart. Putting Twitter in context, Facebook and YouTube remain much larger. Some interesting data points: Two years ago, TechCrunch reported that a source close to the company said there were 3 million Tweets being sent per day in March 2008. Facebook Drives 44 Percent Of Social Sharing On The Web.
If you are still wondering why Google is pushing so hard with its new product Buzz, it is because it wants in on social traffic. For many sites on the Web, social traffic coming through Facebook, Twitter, and MySpace is beginning to rival, and in some cases overtake, search traffic as the single biggest source of traffic. This traffic comes from shared links, photos, and videos. By its own numbers, 5 billion pieces of content are shared on Facebook every week.
What isn’t easily appreciated is the extent to which such social sharing is tied to different identity and authentication platforms across the Web. If you can log into a site easily using your Facebook or Twitter account, it is easier to broadcast links from that site to your friends. To get a sense of which services on the Web drive the most sharing, I asked Gigya for some stats. Distribution of shared items Facebook: 44% Twitter: 29% Yahoo:18% MySpace:9% Here are the stats: Nearly 75 Million People Visited Twitter's Site In January (comScore) After hitting a flat spot last fall, Twitter’s worldwide growth is pointing in the right direction again.
According to worldwide comScore figures released today, Twitter’s own site attracted 73.5 million unique individuals in January, up 8 percent from December, 2009 (when it had 65.2 million visitors). Its annual growth rate is still a phenomenal 1,105 percent. A year ago, Twitter.com attracted only an estimated 6 million visitors. Large sites like Twitter and Facebook before it tend to grow in step-like patterns, with bursts of growth followed by periods of flatness during which the site absorbs its new users and adapts to their needs.
Médias Sociaux - Les chiffres à retenir ! Twitter activity at all-time low, only 17% of users actually tweet. The Age of Media Agnosticism - The Steve Rubel Lifestream. The Clip Report: An eBook on the Future of Media In the early 1990s when I began my career in PR there were clip reports.
These were physical books that contained press clips. It seems downright archaic now but that’s how I learned about the press - by cutting, pasting up and photocopying clippings. My fascination with the media never abated. Today my role is to form insights into how the entire overlapped media landscape - the pros, social channels, and corporate content - is rapidly evolving and to help Edelman clients turn these learnings into actionable strategies.
Today I am re-launching my Tumblr site with a new name, a new focus and a new format. It all kicks off today with a 15-page installment of The Clip Report.