20 statistiques bluffantes sur Twitter. Building a business model on Twitter's platform - Feb. 17. By Laurie Segall, staff reporterFebruary 17, 2011: 5:46 AM ET NEW YORK (CNNMoney) -- Twitter has 200 million users, but doesn't yet have a business model for turning a profit on them. Can an outsider do better? Enter UberMedia. Last spring, entrepreneur Bill Gross decided to create a company that would sift through the Twitter ecosystem and spotlight the most important tweeters and tweets. Venture capitalists liked the idea. One year later, TweetUp has morphed beyond its original vision and became a parent company for an expanding portfolio of Twitter add-ons. Un nouveau business model pour Twitter ? | PYHOUESSOU.COM. Twitter’s Business Model Innovation. In an excellent article on the impact of twitter on the Arab Spring revolutions, Blake Hounshell makes an important point about twitter itself: “But five years since its founding, Twitter has hit a critical mass of activists and casual observers on the ground, journalists in the office and in the field, and analysts behind their desks.
Twitter today is always buzzing with news, ideas, rumors, speculation, and juicy gossip. (It was Twitter itself that understood this shift from vanity tool to news platform earlier than anyone else, when in November 2009 it changed its prompt from “What are you doing?” To “What’s happening?” This is true in politics, and it is true in other fields as well (on a related point, you can also tell which critiques of twitter aren’t worth reading – they are the ones that criticize the stream of tweets answering the “what are you doing question”). And once the value created changes, you have a new business model. It’s a question worth thinking about… A new Twitter business model – a comprehensive hashtag strategy. To recap the geographical strategy: 1) Twitter first creates a series of geographical Twitter accounts with a new Twitter name coding system that uses, say *, instead of @. For example, *Berkeley_CA or *Boston_MA. Start with metro areas and expand into smaller cities: *Waltham_MA and neighborhoods: *BackBay_Boston. 2) Each *Twitter account curates the best Twitter feeds within the geography, and is automatically set to retweet local feeds with the type of local information that communities want to see: News, Things to Do, and Deals.
Curation is best done manually on-the-ground by a local; this person could be recruited as a volunteer who wants to serve their community in the same way About.com populated their experts. The *Twitter feed would look something like this: 3) The third step is the key departure to Twitter’s general strategy – building a Twitter based application (note Evan Williams doesn’t mention anything like this in his October “What’s next for Twitter” interview). ? Should Twitter Charge Users, Pay Them—or Both? Twitter’s emerging business model continues to be a hot topic in social-Web circles, including the debate over whether the company is taking the wrong path by trying to control more of the content that flows through the network in order to monetize it through advertising.
Entrepreneur Dalton Caldwell is busy trying to create a version of the service that is funded by users, and marketer Seth Godin argued recently that this is by far the best approach for Twitter to take as well—rather than chasing the Holy Grail of advertising dollars. Blogging pioneer Dave Winer, meanwhile, makes a somewhat different argument: He thinks Twitter should pay certain users for the value they create within the network. The two ideas have more in common than you might think. In Godin’s post, the author and marketing guru says that the world Twitter is choosing to enter by making advertising revenue its primary concern—over and above the interests of its users—is the same world that TV inhabits.
Twitter's Financial Numbers Leak -- And They're Ugly. What is Twitter Revenue Model ? Twitter is one of the popular social networking sites. We wrote about how to use twitter for beginners in the past and now with over a billion users, Twitter has helped thousands of people develop their friendship and business. Most people wonder how Twitter is able to attract millions of people and earn a lot of money. Recent reports show that Twitter will gain a profit of about $400 million by the year 2013. Well, it all lies in the Twitter revenue model. Twitter generates revenue through three simple ways. 1. Promoted Tweets: Promoted Tweets are nothing but regular Tweets purchased by advertisers. 2. Promoted Trends are an extension of Promoted Tweets. 3. Big companies and big brands are willing to spend a lot of money for establishing a strong online presence.
The Ultimate Twitter Revenue Model. Twitter CEO: No interest in selling the company | Internet & Media. Twitter isn't interested in selling out, the company has no plans to go public, nor does it feel any pressure from its investors to get ready for an IPO. That was the word from Twitter CEO Dick Costolo, whose recent interview with CNBC was aired this morning. "Nothing external to the company has had any bearing on how I think about when to take Twitter public or not to," Costolo told CNBC, adding that he's not interested in selling the company. "We have every hope and belief that we will be a successful -- independent -- company. " The decision of whether to sell Twitter, of course, is up to Twitter's board of directors.
And it's easy for Costolo to take such a position since it's hard to imagine a suitor who would pony up what Twitter would want to be paid in an acquisition. At the same time, the company's board is probably not pushing to go public anytime soon because it's unlikely such a move could succeed in the wake of Facebook's IPO debacle . Twitter’s revenue, still in its infancy, projected at $1B by 2016. Twitter has taken a lot of flack for its slow approach to revenue, but a new report pegs the startup’s annual revenue at $1.194 billion in five years.
A few days ago, we learned that the startup was on track for around $140 million in revenue for 2011. That number pales in comparison to, say, Facebook’s $4.27 billion projected revenue for the year. However, we have to remember that the microblogging platform’s revenue-generating suite of ad products hasn’t even been fully rolled out yet. Saying the company’s revenue efforts are still in a “nascent stage,” secondary market SharesPost researchers stated, “We believe the company is still a year or two from fully monetizing all aspects of its platform.”
The new study released by SharesPost today shows that, in fact, Twitter’s revenue is projected to grow substantially once its group of promoted products is fully operational. Twitter is reported to have made around $45 million in 2010, and between $140 million and $165 million in 2011. Twitter réseaux sociaux payants. Twitter's Business Model. Posted on Conversation Starter: October 26, 2009 2:13 PM It has become a popular game, even among investors who should know better, to dismiss Twitter based on lack of a business model. But there is a difference between not generating income and lack of a business model. I believe that, in just a few short months, Twitter will show the world that not only do they have a business model, but that theirs is the most sophisticated around. As the founders have admitted, they did not necessarily plan out their success.
But the result of their outside funding and considerable valuation is that they have been free to watch and learn what might be possible. Most publishers talk about the two common monetization streams—advertising and subscribers—as though there are no other options. Last week, Microsoft's Bing and Google announced "search deals" with Twitter, with Bing also making a deal with Facebook, allowing the search engines to show results related to "what is going on right now". Twitter va-t-il (enfin) trouver son business model ? C'est un signe des temps. En attendant que le mot "tweet" fasse son entrée dans l'édition 2012 du dictionnaire Le Robert, les six candidats aux primaires socialistes ont passé l'été à alimenter activement leur compte Twitter pour faire campagne à coups d'iPad ou de BlackBerry.
Tout juste cinq ans après sa création aux Etats-Unis, le site de microblogging Twitter est devenu un des services web les plus populaires au monde. Mais, pour son PDG Dick Costolo, la plate-forme n'a rien d'un média social. A quoi sert-elle alors ? A se montrer, à discuter entre initiés, à se tenir informé, à faire de la veille, à partager des infos, à mesurer la puissance de son réseau ? Entre canal de diffusion et site communautaire, Twitter rassemble 260 millions d'utilisateurs dans le monde (on estimait cet été ceux de Facebook à 750 millions), qui échangent chaque jour pas moins de 200 millions de "tweets" ("gazouillis" en français).
Trois patrons en cinq ans Se consolider pour se valoriser. Understanding Twitter Business Model « Understanding Business Models. In the last post titled, ‘Understanding Business Model Fundamentals’, we learnt why do we need to understand business models and how to visually represent a business model using ‘Business Model Canvas’. In this post, we will try to understand Twitter business model design using the Canvas.
Twitter is one of the most popular Social Networking Site (SNS) and Micro-blogging platform in the world. It enables its users to share text messages with a length constraint of 140 characters. These messages (aka tweets) are publically visible, by default. Any user can subscribe to tweets from other users by following them. Users can tweet through Twitter website or Twitter clients and apps for desktops, tablets, or smartphones. The following video (from Twitter early days) explains how it works: While Twitter started as a service to enable an individual share short updates to a small group, it is now being used for a variety of purposes by different set of users.
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