An Introduction to Gamestorming. Throughout my career, I have constantly been amazed that people believe brainstorming is a serendipitous process. Get a dozen people in a room, bring some post-it notes, and you’re guaranteed to leave with an industry-shattering idea. Brainstorming is easy. And so is coming up with really bad ideas. Brainstorming well is much, much harder. The technique of brainstorming, first penned by ad executive Alex F. Osborn, is meant to unlock the hidden creativity in individuals to identify new opportunities. Looking for Shortcuts In many of the brainstorming cultures I have seen, the ideation process stops after first ideas. In a past life, I watched a client accuse an agency of not pitching a new idea in five years. While most of the folks at Idea Couture can draw on their renaissance interests and learning based discovery through future scanning and ethnography, we can’t all be so lucky.
In order to accomplish that, you need lateral stimuli. Power Dynamics Brainstorming Isn’t Fun Anymore. Gamestorming. Creative Collaborations | Facilitating and Marketing Your Potential. Home : The Table Group: A Patrick Lencioni Company. EnCompass LLC - Home. The Grove | The Leaders of Visual Planning, Team Performance, and Graphic Facilitation for over 30 Years.