Set Up Your Own Social Media Listening Post for Free Online Bran. On the social web, people are talking about your brand whether you’re participating or not.
Do you know how to follow the conversation? I have my own social media toolkit set up so that virtually any time anyone mentions my name, my company name, or links to my website, anywhere online, I’ll see it. I can then choose whether it’s something I should leave a thank-you comment on, share and promote to my own network, or take action to correct a mistake I may have made. You can no longer control the discussion. You can’t prevent people from saying whatever they want to about you online, but you can participate and guide the discussion. Overtone - Beyond Social Media Monitoring. Scalable to growth.
Adaptable to change. Leveraging SOA and your existing technology The KANA Enterprise platform leverages your existing technology investments by integrating with your enterprise data, applications and messaging systems. The platform is built on service-oriented architecture standards and designed for effective customer experience management. Web Analytics in Real Time.