Socialmediatools. Creative-commons. Cocacola. Revolution. Ford Taps Web-Savvy Hipsters To Hype Fiesta - Forbes.com. 5 Social Media Disasters. Social media has given consumers a whole new voice.
A recent study by Penn State’s College of Information Sciences and Technology found that 20% of Twitter updates are either requests for product info, or responses to brand messages. With that, companies better not give consumers anything bad to talk about. As with the 5 case studies below, the consequences can be severe. 1. Honda Product Manager gets caught AstroTurfing When Honda decided to publish its upcoming Crosstour photos on Facebook, it should be ready for some serious feedback. Publications CPSA: The New Pricing Model For Social Media? 08/04. The 3 things Apple didn’t say today » VentureBeat. Apple head of marketing Phil Schiller delivered a pleasant, enjoyable keynote show for several thousand software developers this morning at the Moscone West conference center in San Francisco. Newer, better iPhones were the show’s already-predicted climax. But there were three things Schiller didn’t mention onstage that stood out to my fellow Apple loyalists packed into the back row of the press section.
Twitter. Or Facebook. Over the weekend, the New York Times recounted a rumor that Apple was close to acquiring Twitter. Schiller showed how an iPhone can be used to capture family photos and now, videos. I’m sure a thousand Apple apologists will claim this was done to prevent any appearance of bias among the 50,000 apps available for the iPhone, many of which connect to Twitter. AT&T. Steve Jobs. Are you an entrepreneur or executive active in mobile?
Brands begin to dance to the tune of social media - Marketing ne. Build & Share Video. Flock 2.5 launches with support for Twitter, more services. Statistically, Flock is probably not for you.
This Web browser, the 2.5 version of which is coming out today for Windows and Mac, is "designed to be the essential browser for the most active 25 percent of users," Flock CEO Shawn Hardin tells me. You don't generally see browser makers designing their products to not be used by the majority of Web surfers, but this is typical Flock: it's a browser designed for not just Web surfers, but Web crackheads. So far, 7.5 million people have downloaded the browser, and about 1.1 million actively use it. Flock's differentiator is the way it integrates other services into the main browser frame. While you can layer in some similar features with Firefox plug-in, in Flock, almost everything you'd want to do on the social Web is already built in.
The new version adds support for Twitter and provides persistent access to Facebook Chat from any Web page. Also, the browser doesn't offer access to other chat apps besides Facebook. Twitter Continues to Grow but Slowing Down; USAA most followers, It is now well documented that Twitter activity has reached a plateau recently and in the previous monthly Twitter Index report, we registered a drop in the activity from the insurance companies, this was speculated to be a result of competing activities.
This month we saw, for the first time a slow-down in followers. While the follower increase, in any other marketing function, would be impressive – a month on month growth of 11 percent; it is down from the previous two monthly increases of 21% and 18%. Key Findings USAA continues to hold substantial lead for follower countProgressive offers most Twitter Customer ServiceStateFarm continues to lead in marketing reachTwitter Messsage volume steady but down from peakFollower count increasing but at slower paceGeico enters the Twitter space As Twitter matures, the role is becoming clearer; there are two distinct functions sometimes performed by separate groups in the company under different twitter identities. Key Takeaways Marketing Reach. Resumes are Dead. Social Media is Your New Resume. SmartBlog On Social Media » Andy’s Answers: 3 people you should. Enterprise: List of 40 Social Media Staff Guidelines. Managing staff who participate in social networks.
This list also includes policies called; Staff blogging policies, enterprise social network guidelines, Employee Blogging Policies, Staff engagement in online communities, and so on. I’ve done a few press (radio, print) interviews this week re: Telstra so I thought I should have another look at how Enterprise, Government, Corporates, Not for Profits are handling the fact that their staff are members of social networks too. I once had to step in to calm down a forum that was off the charts with negativity and general unpleasant comments. Andy Sernovitz's Damn, I Wish I'd Thought of That!: 20. Social Media Minute: AP Embraces Social Media, Twitter Watches S. Social media report 2010. 20 Things You Should Share On Social Media « Jeffbullas's B. I recently participated on a marketing panel where the discussion topic was titled “Digital and Online.
The Future of Customer Service is Here. 5 Straw Man Arguments to Take a Pass on Social Media. 5.
Social Media Speakers: 10 to Know. In Pictures: 30 Social Networking Terms You Should Know. How Do I Love Thee? Let Me Count the Lovelines. How Do I Love Thee?
Let Me Count the Lovelines. Kimia M. Ansari Monday, May 11, 2009 I’ve been researching interactive websites for inspiration and recently found Lovelines, an intriguing website that pulls blog messages of love and hate from the internet and posts them through an interactive, dynamic spectrum. The site relies on the written word with very little ornamentation, like reading a notebook or journal. The design is stark, making it easy to focus on the pink words that pop into the middle of the page. Campaign Spotlight - Fighting AIDS, Peer to Peer. 3302969531_b434896d0a_b.jpg (JPEG Image, 1024x791 pixels) - Scal. How to build vibrant communities - SlideShare. Social Media at Sun Microsystems - SlideShare. Fortune 500 series: How OfficeMax uses social media. Which firm really gets it? A social public relations survey.
Moms and Motrin - Motherlode Blog.