Networking. Twitter Search Directory, Twitter Search Engine. Quaker Goes Social to Market Oats. eMarketer: How is the new slogan, “Go Humans Go,” expressed in Quaker’s digital marketing efforts?
Annie Young-Scrivner: Quaker saw real success by engaging consumers via social media through our “Start with Substance” campaign. We have continued to connect with our customers in this way with the Go Project through blogger engagement, activity on Twitter and Facebook, and upcoming integrations with digital communities like CafeMom and BabyCenter.com. We feel this is an area where we can set ourselves apart from our competitors by interacting with our customers on an authentic and real-time platform. UniLever CMO Clift Throws Down the Social-Media Gauntlet - Adver.