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To what extent can the structure of the business influence its success? In what way can an international approach appeal to customers? How can it demonstrate innovation? Answers to these questions lie behind the success of Text 100 , a global public relations firm with a staff of almost 500 people and a direct presence in 27 cities worldwide. In particular, the film focuses on its people and how, critically in the PR environment, they are both perceived and function as its core asset. It showcases Text 100’s innovative, creative, entrepreneurial approach that creates a buzzing place to work.
Video: Text 100 - Telegraph
Audience Targeting in Social Media « PR-Squared
The folks within Forrester Research’s Groundswell team have done an amazing job of describing the “social technographic” profiles of Internet users, slotting users into categories such as Joiners, Spectators, etc. I frequently turn to their research as a reality check. However, for my purposes in PR, even simpler definitions can often apply. I tend to think of our clients’ “target audiences” in terms of Passionates, Influencers and Ad-Hocs. Passionates are people who care deeply about topics that are too niche to impact the mainstream zeitgeist.
This evening Google announced its newest social media service, called Google Buzz. The much talked about new system takes your Google email, address book and instant messenger and gives them social features such as those found in Twitter. On its blog post announcing the launch of Google Buzz, it is described as "a way to start conversations about the things you find interesting and share updates, photos, videos and more." Reactions from watchers have been varied. Some are saying it will be the Twitter/Facebook/Foursquare/Friendfeed killer. Others say it's Google's play on reorganising the world of email.
Drew B's take on tech PR: Google Buzz launches: 5 first loo
In our post, “ 10 Public Relations Trends That Will Change The Industry Forever ,” we discussed how inbound marketing, such as Internet-based services, the social Web and search are changing the face of PR. As a result, PR education must also evolve. Times have changed for graduates. In addition to traditional media relations, graduates are expected to be well versed in all things social Web and SEO related. However, most curriculums have not adjusted their teaching methods to accommodate these changes.
8 Crucial Elements to PR Education
Strategic Public Relations: 5 New Twitter Tools You Can Use
Here’s a how-to post on some Twitter tools worth checking out. Keep in mind these are just the latest, “new to me” tools. This is not an exhaustive list and just the tip of the Twitter iceberg. Friend Or Follow: Some folks have a fairly OCD matrix of who they follow and who they ignore.
10 of the Best Social Media Tools for PR Professionals and Journ
In the ever-evolving world of social media, public relations professionals (PR) and journalists have more opportunities than ever to build strong relationships. Help a Reporter Out (HARO) – As a PR professional, this is by far my favorite tool. The brainchild of Peter Shankman , this is the only free resource I am aware of where reporters submit queries directly to PR professionals – no strings attached. Subscribers to the list serve receive up to three daily emails, each with anywhere from 15-30 queries per email. PitchEngine – The emergence of the social media release (SMR) will soon dominate in interactions between journalists and PR people.paulied88 Is a niche social network worth your brand's time? - PRWeek US prweekus.com/is-a-niche-soc… 28 minutes ago · reply · retweet · favorite
