Content. C Squared Group: Marketing, Advertising & PR Series. Shmoozing 101. If you don't schmooze, you lose--so take these steps to set yourself up for success.
After 20 years, I've finally figured out that it is much easier to make a sale, build partnerships, create joint ventures--you name it--with people you already know than it is to do business with people you just met. The key is to establish a relationship before you need it. And the key to that is mastering the art of schmoozing. 1. Understand the goal.