Business to Business (B2B) at Branding Strategy Insider. The Blake Project offers a highly facilitated, day long, workshop that is designed to gain complete consensus among your organization’s management team and marketing leadership on the brand’s target customers, essence, promise, personality and archetype. A compliment to our one-day and two-day brand positioning workshops for B2C brands, this workshop integrates insights about the elements that most often differentiate business to business companies from each other. We work with you to develop your B2B brand’s position in its current marketplaces, while designing flexibility for its future growth. This includes identifying, analyzing and selecting the brand’s target audiences, competitive frame of reference and key customer benefits (functional, emotional, experiential and self-expressive).
The workshop focuses on developing the brand’s essence, promise, personality and archetype. We believe that the primary brand benefit should deliver against these objectives: Read More. Questions to ask clients before designing their website. As with any project you start, gathering essential information upfront is not only beneficial to a successful deliverable but will also save you and your client plenty of headaches throughout the process and pave the way to a lasting and trusting relationship. The more information you have equals the smoother the project goes — which in turn sets the tone for a good designer/client relationship.
Some of the questions below can be applied to more then just website design so I broke them down into sections for better functionality for your clients. Company-related questions Do you currently have a website? What is the URL? Describe the products/services you sell.Who are your main competitors? How do you differ? Project-related questions Technical skill level of your client base. Additional questions Do you need to be able to update the website on your own? It’s always important to remember that being a graphic designer means you are a problem solver. I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertisi. Social Media Top 5: Personal Brand. I was thinking about the concept of “personal branding” quite a bit lately, thus this Social Media Top 5. I was invited to speak at one of Dan Schawbel‘s Personal Branding events, therefore I must be (or have) a personal brand: I was actually flattered to be invited to participate in a panel on “Personal Brand @ Work.”
I represented PR, while others were from HR, legal and finance points of view. Lots of people had questions about the legal perspective: who owns your social media profile? What if you leave a place where you have built up connections in your company’s name? UPDATE: My colleague, Jennifer Eastman, was at the “Personal Brand @ Work” event and blogged her impressions. The “Personal Brand” concept is controversial. So, I guess I fall on the side of liking the concept of personal brand, with reservations and caveats, and room for healthy argument.
In the weeks to come, I am sure to have much more on the topics of personal brand, networking and careers. The 10 Commandments of Social Media | The Ten Commandments Of So. As an author of The Social Media Bible, I am often asked, "What do I need to do engage my company, my products, and myself in social media? " The answer is easy: participate. Get out there and get involved. If you aren't in the game, you can't win. Here's your Ten Commandments or things you need to be doing to get in and win with social media. Thou Shalt Blog (like crazy).Thou Shalt Create Profiles (everywhere).Thou Shalt Upload Photos (lots of them).Thou Shalt Upload Videos (all you can find). Commandments 1. Commandments 2. Commandments 3. Commandments 4. Commandments 5. Commandments 6. Commandments 7. Commandments 8. Commandments 9. Commandments 10. Read more of Lon Safko's Social Media Bible blog Click here for your free Fast Company The Social Media Bible Ten Commandment Ball.
Lon Safko is the co-author of The Social Media Bible: Tactics, Tools, and Strategies For Business Success. A five-step guide to creating an amazing brand | Blog | Econsult. I'm working on a new startup / brand and have been doing a lot of reading lately on branding. This morning I was truly blown away by a presentation called The Brand Gap by Marty Neumeier, which sums up the modern age of branding in 162 genius slides.
I liked it so much I bought the book. As much as I wanted to feature Marty's slideshow alone (it is arguably all you need) there are other sources of inspiration out there, and I have compiled four additional presentations - including one video from Gary Vaynerchuk - which will help focus minds on the most important factors when trying to establish a brand. These presentations can be digested in half an hour or so, and I found them all really helpful. Remember that even if you're 80% on track, there's still 20% scope for improvement.
And besides Gary V is always worth tuning into. Enjoy... Top 100 Social Brands: iPhone Ranks #1. Overall, Apple dominates the Vitrue 100 list by also securing its iPod at #7 and the Mac legacy brand at #16. The list comprises a mix of blue-chip brands that Vitrue deems to be successfully establishing their social presence and commanding attention and engagement online. The algorithmically created list includes top brands from various industries and product categories. Vitrue’s Top 100: Industry and Company Highlights In addition to Apple brands in the first and third spots, the rest of the top-10 social brands are: #2 CNN, #4 Disney, #5 Xbox, #6 Starbucks, #8 MTV, #9 Sony and #10 Dell. Microsoft has two brands in the top 15, with #5 Xbox and #11 Microsoft, while Sony captures #9 and its PlayStation comes in at #15, Vitrue said. Media and entertainment brands lead the top 20 in number of spots, including #2 CNN, #4 Disney, #5 Xbox, #8 MTV, #9 Sony, #13 Nintendo, #15 PlayStation, #17 Turner and #19 Fox News.
Where is Google? Do You Need A Personal Business Card? - Stepcase Lifehack. I have a business card collection. It started out unintentionally: I have one box that I throw any business cards into, after I add the relevant contact information to my address book. Every so often, though, I like to go through my little box and take a look at what the current trends for business cards are. Of course, there are some major differences between industries, but I have noticed some interesting things.
A surprising number of the names on the cards in my box are repeated. How Many Business Cards Do You Need? If your employer goes to the effort of printing you business cards, the expectation seems to be that you’ll hand out those cards at each and every event you attend. But what does that mean for the rest of us? Business Cards Versus Personal Cards The real decision maker on the type of card you need comes down to what your own plans for your career include. That doesn’t mean that a business card with your name and your employer’s logo isn’t useful.
A Basic Card.