April 1, 2013 Posts Comments Blog Conference Guide for Newbies & Experienced Alike Social Media & Blogger Conferences Made Easy
While putting together a presentation recently, I assembled a simple check list of considerations for a social media marketing effort. We’ve written quite a bit about developing a social media roadmap , strategy and measurement in the past, but there are some important questions to answer when it comes to realizing what’s involved. Companies can test and run tactics in silos but eventually, there will come a time when efforts need to be coordinated. You may notice that this checklist isn’t that concerned with SEO. Don’t take that to mean Search Engine Optimization isn’t to be heavily considered with a social media marketing effort. At the same time, not all social media efforts need to be SEO focused.
Have you noticed that the web is looking a lot like TV lately? Networks, portals, and the major content sites are all serving up high-quality, full screen video of news, episodic content, and sporting events. CNN.com's broadcast of the inauguration was the best example I've seen of where web video is heading – live, interactive (featured Facebook integration ), and flawless. (image via TechCrunch)