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POSTED BY JOHN RICH ON March 10, 2010 In September 2009, T.G.I. Friday’s got loads of attention for the “Woody” social marketing campaign created by their freshly picked agency, Publicis. The campaign had two main ingredients: 1.) An out of work actor cast as the ultimate fan of T.G.I.
I was in the midst of putting together a presentation on how to leverage social media to grow your business when I came across a document on Scribd that collated 300 examples of social media marketing from various corporations - this has since been taken down from Scribd as the author had taken the copy from a great piece of work by Peter Kim , without acknowledgment of the source. Peter has created a wiki of social media marketing examples . Further information can be found on his blog . Like this: Like Loading...
As part of our upcoming special report, “Measuring Your Success,” I spoke with Olivier Blanchard, a brand strategist with 15 years of marketing management experience across a variety of B2B and B2C industries, from manufacturing and distribution to new media and consumer goods. He manages BrandBuilder Marketing , a brand consulting and marketing management firm based in Greenville, S.C., that helps companies combine traditional and new/social media to achieve their brand-building. “Measuring Your Success” publishes on Thursday; if you’re not already a SmartBrief on Social Media subscriber, sign up today so you won’t miss it! There’s a perception that social media’s relevance to business is hard to measure. Do you think that’s true?