Is Twitter a technology platform, a media company — or both?
As Twitter continues to build out new features such as “expanded tweets” and curation-based services like its NASCAR editorial offering, it has become pretty obvious where the company is headed: it has given up on being a utility built on open APIs and is becoming a media company, powered by a rapidly-growing advertising platform . Twitter also has one big advantage that other media companies don’t: the fact that it doesn’t have to produce any of the content, but simply acts as a filter for information from other sources. Its success will be determined by how well it strikes a balance between helping other media entities and competing with them.
Last month, rumors hit the Web that TweetDeck , the multi-columned, much-preferred desktop client of hardcore users, had been acquired by Twitter. Today, TechCrunch is reporting that the deal has gone through, with Twitter snapping up the company for $40 to $50 million. While we don't want to be melodramatic, we're afraid that this deal could be the beginning of the end and here's why.
Twitter 's soon tweaking its " promoted tweets " to use info about the people you follow for targeted ads. It's a case of brand new tech applying an age-old marketing trick, and it just might work.
Last month, we noted that Twitter was testing a “You both follow” feature , showing users you and another user both follow. That’s interesting, but not particularly useful. Today, they’ve begun to roll out a new “Suggestions for You” feature which looks at who you follow, and who the people you follow follow, and suggests new people for you to follow.
Créé et lancé en 2006, Twitter a su s’imposer en l’espace de quelques années comme un incontournable canal d’information. En toute logique et après s’être intéressé aux parcours de Steve Jobs et Mark Zuckerberg ou encore à l’incroyable Saga Google , Bloomberg s’est penché sur le cas du service de microblogging de référence à travers un nouveau documentaire de 25mn tiré de la série « Game Changers », documentaire incluant entre autres des interviews de Jack Dorsey ou Tim O’Reilly. Bref, un documentaire à voir absolument!
Twitter Trouble: Rashard Mendenhall, Nir Rosen, and Keith Olbermann's difficulties with the new medium. - By Jack ShaferPittsburgh Steelers running back Rashard Mendenhall lost his endorsement deal from Champion sports apparel last week for tweeting his doubts that the World Trade Center towers were brought down by hijacked jetliners and for expressing his sentiments that we had " only heard one side " of the Osama Bin Laden story. Mendenhall quickly backed off from the pair of tweets. He deleted the 9/11 remark and published a blog post explaining that he wasn't a Bin Laden supporter.
The Twitter Effect.
Saviez-vous que Twitter venait de fêter son sixième anniversaire ? Six ans, c’est à la fois beaucoup et peu. Suffisamment pour consolider une base de 150 M d’utilisateurs actifs (pour presque 500M de comptes créés) et une activité en perpétuelle croissance qui atteint maintenant 400 millions de tweets publiés par jours .
Back in May we reported a rumor that Telefonica was in talks to acquire Tuenti, the ‘Spanish Facebook’, for €80 million” ($104 million).
Status.net, which distributes open-source microblogging software similar to Twitter, has closed a round of financing that the company plans to use to take its services into the enterprise market. The Montreal-based startup has raised $1.4 million from New York venture fund FirstMark Capital, along with BOLDstart Ventures, iNovia Capital and Montreal Start Up, and FirstMark partner Scott Switzer — founder of the open-source advertising platform OpenX — will join the company’s board of directors.
How businesses and brands deal with social media has become one of the defining issues of the recent web era.